The resulting categories are some of our most innovative yet!

Improve your share of voice by avoiding clutter. We’ve all seen websites so jam-packed with ads that you can hardly read the main content, let alone engage with a single ad. Now, by analyzing factors like the number, size, and density of ads and their relation to the viewable browser space, Peer39’s new Ad Clutter category helps you avoid noisy pages and reduce waste.

Stay within geo by avoiding proxies. If your ads are relevant only in specific geos, relying on a DSP’s geo-targeting capabilities can be risky. Proxy servers can mask the geographic location of the actual user request, making it appear to the DSP that the bid request is coming from somewhere it’s not. Now, Peer39 can eliminate those masked requests and guarantee accuracy from your geo-targeted buy by avoiding Proxy Servers.

Gain momentum from trending content. With the new Trends category, Peer39 is able to dynamically identify new trending terms by traffic patterns, keeping your ads connected to the latest engaging topics.

Catch something viral: Peer39 can keep you prominent on pages that rank highest for Social Media Activity based on a combination of social plugins, share volume and referring traffic. Pages that rank highest on this scale, were published recently, and generate the most traffic are included in our new Predicted Viral category – where engagement and attention are contagious!

Stay fresh and relevant on recently posted content. Some brands and ads benefit from being associated with up-to-the-minute, recently posted content. Target our new Published within 48 Hours category to keep your context fresh.

Target for viewability more precisely than ever. Peer39 viewability targeting leverages historical viewable rates to filter bid requests for optimal viewability. Now, we’ve gone even further, down to the sub-domain level for even greater precision. Read about the research that went into creating this impressive new filter here.

Target the best mobile apps. We’ve added a slew of new mobile app categories to help you target the most relevant, high-usage apps and steer clear of brand-inappropriate content. (Peer39 Mobile Apps are currently available on MediaMath, AppNexus, Turn, and StrikeAd.)

• Buy media on high-usage apps: In addition to ratings, you can now target apps with a combination of high impression volume, downloads and total number of unique users.
• Target away from the Under 18 category will keep you avoid apps used primarily by kids.
• Gain classification confidence: Peer39 now augments the standard taxonomies available in app stores with our own research, so we can be sure to classify apps with the correct genre.

Buy contextually relevant media in more languages, including pages in Turkish, Polish and Russian.

Buy safe categories in Chinese, Italian, and Dutch. We’ve expanded our safety coverage in these languages to include Crime, Disasters, Firearms, Gambling, Negative News, Firearms, and Tobacco and more.

Your account manager is ready to get you set up with these new categories and great features. Reach out now!