Sizmek

Latest insights

• News

  How DCO Fuels a Full-Funnel Ad Strategy

  • 06/08/16
  • Kelsey Meuse

  Dynamic creative has served as a great tool for adapting ad messages to different audience segments, switching creative elements, copy, and calls to action to drive the best results for each audience profile.

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• News

  Sizmek Verification Gets Even Better With MRC-Accredited Video Viewability.

  • 06/07/16
  • John Douglas

  Sizmek has always been a proponent of viewability as a metric for maintaining accountability in our industry – and it’s a important component of the Sizmek Verification solution.

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• News

  MediaMath Adds Mobile App Targeting from Peer39 by Sizmek

  • 06/03/16
  • Sizmek

  Mobile app usage continues to soar, and mobile apps are also becoming an increasingly important part of the buying journey across a wide range of verticals.

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• News

  Sizmek Dynamic Creative Hoists P&O; Cruises’ CTR by 60%

  • 06/01/16
  • Sizmek

  January to February is the busiest sales season for P&O Cruises in Australia.

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• Data

  How A Slow, Deliberate Strategy Will Uncover Mobile’s Measurement Holy Grail

  • 05/25/16
  • John Tegner

  Mobile has become a core part of advertising strategy, and that is no longer up for debate.

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• News

  Custom Formats, Easily Made

  • 05/23/16
  • David Simutis

  Not too long ago, Ad Age ran a commentary entitled, “Make an Oath: Inspire All to Better Creative.”

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• News

  4 Key Strategies to Increase Relevance and Performance in Automotive Campaigns

  • 05/19/16
  • Adam McEnery, Tej Rekhi

  Two in five test drives across the automotive industry are now booked on mobile devices (Source: Facebook IQ). 

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• Video

  Political Advertisers Are Only Scraping the Surface of Video’s Potential

  • 05/18/16
  • Jaime Singson

  Jaime Singson, Director, Product Marketing at Sizmek explains how political advertisers could be getting more out of their campaigns with the use of video.  

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• News

  Next Generation Dynamic Creative Arrives

  • 05/16/16
  • Kelsey Meuse

  Guess what happens when Sizmek Dynamic Creative (DCO) unites with the powerful new MDX-NXT ad platform?

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• Programmatic

  Going Beyond Real-Time to Get the Most Out of Location Data

  • 05/12/16
  • Mike Caprio

  Mobile has opened up a new world of advertising possibilities. Never before has there been a device that consumers carry with them everywhere they go, treating it as if the device were an extension of themselves.

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• StrikeAd

  StrikeAd by Sizmek and Peer39 Integration Results in 9 Percent CTR Uptick So Far

  • 05/11/16
  • Graeme Dewdney

  Brand safety and high-quality placements just got a whole lot easier for programmatic mobile and web and app ads—because now you can access Peer39’s proprietary page- and app-level intelligence on StrikeAd by Sizmek, the mobile-first programmatic media solution for global brands and trading desks. Plus the new integration of StrikeAd + Peer39 results in greater relevance and reduced waste, all on a enormous scale—more than 100 billion ad requests are processed daily.

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• 

  The Underrated Power Of Context In Political Advertising

  • 05/10/16
  • Zach Schapira

  As our country enters the final stretch of primary season, wondering how long Bernie Sanders can keep up with Hillary Clinton, or what to make of the Donald Trump phenomenon, voters are constantly bombarded with political advertising.  

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• News

  Taking It to the Next Level With Ad Builder for HTML5

  • 05/09/16
  • Sizmek

  Thousands of ad creators have discovered how easy it is to make engaging ads that work on every device with Ad Builder for HTML5—all without having to be an expert coder.

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• Video

  Going That Last Mile for Full Video Connectivity

  • 05/05/16
  • Jaime Singson

  A few years ago, I had the wonderful opportunity to spend 19 unforgettable months in South Africa to help address the question of internet connectivity.

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• Programmatic

  Define Gray Lines In Programmatic Before They Define You

  • 05/04/16
  • Zach Schapira

  The democratization of media, the advent of low-cost programmatic, and the growth of ad blocking have left many digital publishers struggling to keep the lights on. 

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• Awards

  Sizmek’s Justin Dawson a “Rising Star”

  • 05/03/16
  • Sizmek

  Each year, agencies recognize the tech and media partners and publishers that have helped them be successful by nominating the best and the brightest for the iMedia ASPY Awards. This year, Sizmek’s own Justin Dawson, Senior Client Services Manager in the Los Angeles office, was named a “Rising Star”—and we couldn’t be more thrilled!

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• News

  Want the Smartest, Most Automated Video Workflow? You Got It

  • 05/02/16
  • Sizmek

  Sizmek recently launched MDX-NXT, our next generation ad management platform that allows advertisers to do all kinds of wonderful things, like build and target ads, buy media, manage data and campaigns, and so much more—including providing you with the smartest, most automated video workflow out there.

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• News

  Dynamic Creative is Not a Slot Machine

  • 04/27/16
  • Alex White

  VP Product Strategy at Sizmek, Alex White, talks about Dynamic creative optimization (DCO) and the prerequisite of personalization in digital advertising in 2016.

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• News

  MDX-NXT for Creatives: What Next Generation Ad Creation Looks Like

  • 04/25/16
  • Sizmek

  Sizmek’s new MDX-NXT platform has garnered press around the world, causing ripples of discussion about the huge step forward for open ad management.

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• Peer39

  What You Didn’t Know About Optimizing Viewability in RTB

  • 04/22/16
  • Zach Schapira

  Viewability is a vexed issue in digital advertising. A recent study conducted by the team behind our own Peer39 machine learning engine shows that the majority of websites have shockingly consistent viewable rates.

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• Awards

  Three Drum Award Nominations Are Thrice as Nice

  • 04/22/16
  • Sizmek

  “Drum” roll, please! The 2016 Drum Digital Trading Awards judges have selected Sizmek as a finalist in three categories celebrating the “best of the best” in digital trading.

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• News

  Sizmek Helps GroupM Pay It Forward in Malaysia

  • 04/21/16
  • Ayaan Mohamud

  Just one day can make a difference—that’s the idea behind GroupM’s tremendous “Power of One Day” charity initiative, where employees at GroupM Asia Pacific, more than 8,000 in 16 countries, dedicate their time, energy, and creativity to help those in need. 

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• Mobile

  For Brand Campaigns, Mobile Must Be More Than A Delivery Mechanism

  • 04/19/16
  • Alex White

  With mobile ad spending expected to be twice the size of the desktop market by the end of 2017 (according to eMarketer), it’s safe to say that every advertiser has (or will have) a mobile component in place for every campaign they run going forward. 

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• News

  Digital Advertising for Political Campaigns: The Political Playground of Dynamic Creative

  • 04/18/16
  • Jaime Singson

  Most political campaigns still infiltrate the TV airwaves with ads in the run-up to primaries and general elections. TV ads serve an important purpose, but there’s nothing that screams “old school” like a TV ad. 

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• Awards

  Sizmek Chosen a Mobile Leader in G2 Crowd Survey

  • 04/15/16
  • Sizmek

  Ad tech doesn’t have to be cold and impersonal. At Sizmek, we find it rewarding to have satisfied clients, solve problems, and ease their pain points. The end result of that is when we get feedback from G2s Crowd’s surveys.

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• News

  Creative/Media Product Updates - Q2 2016 Edition

  • 04/13/16
  • Sizmek

  Sizmek continues to innovate to help you get the most out of your creative. Don't miss the latest updates gathered together here. 

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• MDX-NXT

  MDX-NXT: How to Deliver the Wow Factor

  • 04/04/16
  • Sizmek

  The “wow factor” moment in ad management has officially arrived. From now on, all new ad campaigns will be managed on Sizmek’s newly launched, fully reimagined MDX-NXT.

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• Programmatic

  eMarketer Report Offers a Sizmek Perspective on Programmatic

  • 03/31/16
  • Sizmek

  Whether you’re a marketer, an agency or a publisher, eMarketer’s new report on US programmatic advertising is important reading.

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• Mobile

  Let’s Talk Mobile Trends in Germany

  • 03/22/16
  • Sizmek

  Recently nearly 100 representatives from media, creative agency, publishers, and brands gathered together in Berlin at Mobilistentalk to discuss "Mobile Trends 2011–2021."

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• Programmatic

  How to Unlock the Potential of Premium Mobile Programmatic

  • 03/17/16
  • Gil Rachlin and Amit Maniar

  How would you like to be able to setup your private marketplaces (PMP) strategy with as much ease as setting up an open auction buy?

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• Video

  Maximize Engagement With Game-Changing Video Best Practices

  • 03/16/16
  • Sizmek

  Video advertising is on the rise—and it’s easy to see why: Video delivers compelling, memorable brand advertising that users engage with.

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• News

  A Q&A; with PubMatic’s Duncan Chamberlain

  • 03/15/16
  • Sizmek

  We’re excited to feature our guest Duncan Chamberlain, Senior Director Ad Solutions, APAC at PubMatic, in this insightful Q&A regarding programmatic advertising.

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• Mobile

  Automation and Virtual Reality—Hot Topics at MWC

  • 03/03/16
  • Jenna Rodriguez

  From the first moment you put a foot down on the Fira Gran Via at Mobile World Congress in Barcelona, you realize how huge the event is.

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• News

  Sizmek Volunteers for Habitat for Humanity After Bush Fires

  • 03/03/16
  • Sizmek

  Bush Fires in 2015 devastated communities across South Australia, the Blue Mountains, and Victoria – taking lives and destroying homes.

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• Mobile

  Mobile World Congress: It’s a Wrap

  • 02/26/16
  • David Simutis

  MWC '16 offered plenty of fun, but for the sizable advertising and ad tech contingency, it was all about getting the best information on the current state of mobile tech – and where this is all headed.

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• Mobile

  At MWC, Mobile Is Everything (and Cameras Are Everywhere.)

  • 02/23/16
  • David Simutis

  Mobile World Congress is in full swing here in Barcelona, where mobile is everything, and everything is mobile. 

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• Mobile

  Hola! Join Us at Mobile World Congress in Barcelona

  • 02/08/16
  • Sizmek

  Every year, companies, organizations and thought leaders gather in Barcelona for the biggest exhibition in the mobile advertising industry.

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• Advertising

  Today’s Super Bowl Advertising is an Entirely Different Ball Game

  • 02/04/16
  • Neil Nguyen

  Today, the act of creating a Super Bowl ad has become a month-long, integrated, cross-channel endeavor that requires a whole different strategy than before.

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• Video

  Sizmek Receives Highest Satisfaction Scores in Video Advertising

  • 02/01/16
  • Sizmek

  Lately Sizmek has garnered a lot of positive feedback directly from our users via G2 Crowd’s crowd-sourced surveys.

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• Video

  Sizmek Gets Hulu-Certified for Interactive Video Ads

  • 01/29/16
  • Sizmek

  Sizmek is pleased to announce that our interactive video ad format is now Hulu-certified.

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• News

  Creative/Media Product Updates - Q1 2016 Edition

  • 01/28/16
  • Sizmek

  Sizmek continues to make innovations that will help you get the most out of your creative.

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• News

  Sizmek Voted “Best of” for ROI and Implementation

  • 01/19/16
  • Sizmek

  The G2 Crowd “Best of” ratings demonstrate that Sizmek is a leading open ad management platform dedicated to efficiency

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• HTML5

  Lovely New Ad Builder Presents for 2016 . . . The Gifting Season Isn’t Over Yet

  • 01/15/16
  • David Simutis

  You don’t have to worry about giving any more gifts, but we’ve still got a few cool new HTML5 things that we’re ready to unwrap for you.

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• MDX-NXT

  Advertising’s “At Long Last” Moment

  • 01/14/16
  • Ricky Liversidge

  Basically, MDX-NXT takes open ad management to an even more comprehensive, faster and simpler place.

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• Insights

  beIN SPORTS Scores Big with DCO Multiscreen Campaign

  • 12/16/15
  • Sizmek

  “Sizmek’s Dynamic Creative and HTML5 technology solutions allowed the Copa América campaign to break performance records across multiple system operators, platforms, and DMAs,”

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• News

  Sizmek Now a “Leader” in G2 Crowd Cross-Channel Customer Satisfaction Survey

  • 11/30/15
  • Sizmek

  Sizmek is now a “Leader” in customer satisfaction, moving up from last winter’s “High Performer” status.  

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• Video

  3 More of the 6 Essential Mobile Video Facts

  • 11/11/15
  • Jaime Singson

  Today, we provide an overview of the three other top areas to consider with mobile video.

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• Video

  6 Essential Mobile Video Facts

  • 11/05/15
  • Jaime Singson

  In 2015, 35% of users watch more video on their smartphone than they did a year ago.

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• Insights

  Garnier Interactive Video Campaign Cleans Up

  • 10/27/15
  • Sizmek

  Sizmek Ad Builder for Video enabled a fast, seamless transformation of Garnier’s TV spot into a groundbreaking VPAID ad with click-throughs to social media and retail sites.

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• Insights

  Sizmek Helps HTC Build Awareness in a New Market

  • 10/22/15
  • Sizmek

  With Sizmek open ad management, electronics advertiser HTC was able to drive outstanding brand awareness for its newest smartphone in a brand new market.

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• Advertising

  The Hidden Cost of "Free" Site-Serving

  • 09/17/15
  • Brett Sanderson

  Sizmek provides you with the assurance that your campaign is performing just the way you think it is, so you can make the best business decisions moving forward.

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• Awards

  Sizmek’s Jenn Chen a “Rising Star” of Digital

  • 09/09/15
  • Laura Dobbins

  The results are in, and Cynopsis Media chose Sizmek’s Jenn Chen, VP of Media and Programmatic Solutions, as a Rising Star of Digital for 2015.

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• News

  Get Back in the Testing Habit with Dynamic Templates

  • 08/19/15
  • Kelsey Meuse, Jaime Singson

  Dynamic creative has become the go-to tool for scalable personalization – an application for which it is superbly suited.

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• MDX-NXT

  Totally Open Cross-Device Intelligence

  • 08/12/15
  • John Tegner

  Sizmek’s quest: Bring together all the components advertisers need to achieve seamless cross-screen targeting and measurement.

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• HTML5

  3 Fresh Back-to- School Campaign Ideas

  • 07/24/15
  • Jaime Singson

  Shoppers are ready for a big season, and with Sizmek’s back-to-school toolbox, so are you.

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• Mobile

  6 Rules to Break for Great Mobile Ads

  • 07/10/15
  • David Simutis

  Today’s reality: Despite users connectedness, it’s hard for brands to connect with their consumers.

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• HTML5

  Should a browser control web content?

  • 06/15/15
  • Andy Kahl

  Sizmek’s Open Ad Management products are built on the idea that control is best left to those designing and managing campaigns.

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• Awards

  Sizmek Wins Two Employer of Choice Awards

  • 06/04/15
  • Ayaan Mohamud

  Sizmek strives to create a positive, flexible, inspirational, and fun work environment where employees can flourish

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• Awards

  The Brains Behind iZombie Ads: The Illusion Factory

  • 05/13/15
  • Sizmek

  For decades, The Illusion Factory has been helping the world’s largest brands connect with its audiences in fun, creative ways, which has resulted in them rackling up an impressive number of awards (Promax, Telly, W3 Summit…and many more!).

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• Awards

  Sizmek Partner Abakus Wins 2015 I-COM Award

  • 05/11/15
  • Sizmek

  Abakus beat hundreds of applicants to become one of the 12 “Official Selection” finalists to pitch in front of the I-COM audience and the panel of industry judges from around the world

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• Peer39

  Beware of Publisher Double-Dipping

  • 05/07/15
  • Zach Schapira

  Introducing Ad Exposure targeting and verification from Sizmek

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• Programmatic

  Bring back the promise of Programmatic w/ DSP Connect

  • 05/06/15
  • Alex White

  With the launch of Sizmek DSP Connect (scheduled for later in the quarter) we’re bringing back the promise of programmatic, giving you a single point of access to all of your DSPs so trafficking and analysis stays easy and cost-effective.

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• Viewability

  The Relationship Between Fraud & Viewability

  • 04/16/15
  • Zach Schapira

  There is a growing consensus in the digital advertising world that fraudulent impressions and non-viewable impressions are inseparable. 

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• Research

  Sizmek Releases Viewability Benchmarks

  • 04/02/15
  • Sizmek

  The study, conducted by Sizmek Research, analyzed viewability data from more than 240 billion measured impressions in 2014 to identify trends related to the newly defined ad performance metric.

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• News

  Sizmek SVP Chosen as a Top Woman in Digital

  • 03/31/15
  • Sizmek

  On March 30, Cynopsis Media selected Rachel Walkden, Sizmek Senior Vice President of Global Operations, as a Top Woman in Digital in the mentor category. 

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• News

  Welcome to Sizmek Open Ad Management

  • 03/19/15
  • Neil Nguyen

  Sizmek Open Ad Management brings true freedom of choice to end-to-end digital advertising.

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• Attribution

  Download Free Attribution Webinar here

  • 02/09/15
  • Sizmek

  Take this unique opportunity to learn about attribution and the integral role it will play in helping you get the most out of your marketing campaigns.

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• Video

  Now You Can Measure Video Viewability

  • 02/05/15
  • Sizmek

  Big news in viewability—with Sizmek’s newly expanded viewability capabilities, you can monitor your multichannel campaigns across display, mobile, and video.

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• News

  How to Make an Ad That People Will Love

  • 01/29/15
  • Sizmek

  Sizmek Rich Media Best Practices includes sample ads that show just how to implement the best practice so you get the best results in your own campaigns.

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• News

  Semantics vs. Keywords: Finding the Right Recipe

  • 01/23/15
  • Kasey Reisman

  How can you ensure your programmatic campaigns are reaching the right audience at the right time? The benefits of contextual targeting – targeting impressions based on page content – are easy to understand.

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• Awards

  Award-winning Team Launch Campaign 4 CW

  • 12/12/14
  • Sizmek

  Fresh off of earning their second consecutive Gold Award in the 2014 W3 Awards for Best Rich Media in Advertising, the multi-award-winning team of the CW, The Illusion Factory, Sizmek and OMD launched an interactive advertising campaign for two of the network’s new shows: The Flash and Jane The Virgin.

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• Awards

  Sizmek-powered BMO Harris Ad Wins Award

  • 10/29/14
  • Sizmek

  Congratulations go out to the bank BMO Harris for their Chicago Interactive Marketing Association (CIMA) Award for Best Cross Media Campaign for their social and mobile campaign that used Sizmek technology to develop and deliver the creative.

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• Awards

  Illusion Factory Awarded Gold by W3

  • 10/08/14
  • Sizmek

  For the second year in a row, the Illusion Factory won the Gold Award for the Best Interactive Rich Media for Television from W3 Awards, which are dedicated to recognizing the power of creativity on the web

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• News

  Sizmek’s Justin Dawson Wins Mazda's Outstanding Client Service Award

  • 07/30/14
  • Sizmek

  It was just another primo Sizmek day in the life for Client Services Manager Justin Dawson when he attended Garage Team Mazda’s Media Day or “Garagepalooza.” 

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