What is produced from industrial waste treatment - pollutant or hope? | Noriko Ishizaka | TEDxUTokyo

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• published: 10 Mar 2015
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Noriko Ishizaka Manager of Industrial Wastes Utilization Noriko Ishizaka is a CEO of Ishizaka sangyou co. ltd. Some years ago, Ms. Ishizaka’s hometown, Tokorozawa in Saitama, was broadcast by media that the area has been contaminated with dioxin caused by industrial wastes, and its local foods became suddenly unpopular. While local industries were criticized, she convinced her father, a founder of the company, and decided to become the CEO in order to help the situation get better. “Creating company that all members wants their children to work.” With a sensibility of women, and brand-new intellect, this is her vision for the company to realize , and to bring innovation into the field of industrial wastes utilization. Now, she challenges 3 types of corporation management: Visualization, the five senses, ISO. 石坂 典子 産業廃棄物再生業　経営者 石坂産業株式会社　代表取締役社長。 地元・埼玉県所沢市周辺の農作物がダイオキシンで汚染されているとの報道を機に、産業が批判の矢面に立たされたことに憤慨。創業者父親に直談判し、2002年社長就任。 「社員が自分の子供も働かせたい」と言える企業創りを目指す。“見せる・五感・ISO経営”に挑戦している。 She has rebuilt the industrialization waste utilization through an approach to management, but we feel that her instinctive senses as a woman has contributed greatly to her success. The society from the perspective of industrial waste utilization itself and its prospect is the real image of our future society, and this is exactly why her message is significant. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx