A variable value stamp, is a gummed or self-adhesive postage stamp of a common design, issued by a machine similar to an Automatic Teller Machine, with a value of the user's choice printed at the time the stamp is dispensed. The value may be variable or from a fixed selection of postal rates. The stamps and machines are typically for use in retail or post office environments. As only the postal value varies from stamp to stamp, these stamps have been described as key type stamps. They are also closely related to meter stamps from postage meters.
As the concept has developed, a variety of different names have been used, including, but not limited to, Automatenmarken (Germany), ATM stamps (USA), Autopost stamps (USA), Frama labels (Europe) or machine labels (Stanley Gibbons catalogues).
There have been many experiments with similar systems over the years but none has been truly successful until the evolution of modern sophisticated computer printing technology. The development of the postage meter, which performs a similar function in businesses and organisations has also been instrumental in developing the technology.