A brand page (also known as a page or fan page), in online social networking parlance, is a profile on a social networking website which is considered distinct from an actual User profile in that it is created and managed by at least one other registered user as a representation of a non-personal online identity. This feature is most used to represent the brands of organizations associated with, properties owned by, or general interests favored by a user of the hosting network.

While also being potentially manageable by more than one registered user, pages are distinguished from groups in that pages are usually designed for the managers to direct messages and posts to subscribing users (akin to a newsletter or blog) and promote a brand, while groups are usually and historically formed for discussion purposes.

Prior to 2007, only a few websites made use of non-personal profile pages. Last.fm, established in 2002, used its music recommendation service to automatically generate "artist pages" which serve as portals for biographies, events and artist-related playlists. This approach, however, is not explicitly controlled by artists or music groups because of the automatic nature of artist pages; pages, for example, could be created from erroneous misspellings and miscredits of works which are accepted as-is by the Audioscrobbler recommendation service used by Last.fm. Furthermore, Last.fm has never advertised itself as a social networking service, despite accruing myriad social features since 2002.

A brand is a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."Branding began as a way to tell one person's cattle from another by means of a hot iron stamp. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company.

Marque or make are often used to denote a brand of motor vehicle. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.

The word "brand" is derived from the Old Norse brandr meaning "to burn." It refers to the practice of producers burning their mark (or brand) onto their products.

The Italians were among the first to use brands, in the form of watermarks on paper in the 1200s.

Although connected with the history of trademarks and including earlier examples which could be deemed "protobrands" (such as the marketing puns of the "Vesuvinum" wine jars found at Pompeii), brands in the field of mass-marketing originated in the 19th century with the advent of packaged goods. Industrialization moved the production of many household items, such as soap, from local communities to centralized factories. When shipping their items, the factories would literally brand their logo or insignia on the barrels used, extending the meaning of "brand" to that of trademark.

Page, Pages or Paging may also refer to: