Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Cody Wise

Cody Wise (born December 29, 1995) is an American singer signed to Interscope Records through will.i.am's imprint. He is best known for featuring on "It's My Birthday" by will.i.am. The song was recorded in 2014 and released as a single on May 27, 2014, topping the UK Singles Chart. In addition to his music career, Wise has also made appearances in theater productions.

Life and career

Wise was born in the Roxborough neighborhood of Philadelphia. He first started playing young Simba in the Broadway musical The Lion King and then followed with Broadway's Damn Yankees alongside Sean Hayes. He also had parts in The Scottsboro Boys and The Nutcracker. Wise's rendition of The Jackson 5's "Who's Loving You" at a concert called Fam Jams in Philadelphia caught the attention of will.i.am. Wise was just 13 at the time. He spent a few years developing his musical skills with encouragement from will.i.am. In 2014, Wise signed to Interscope Records and he has since then released a number of songs online among which "It's My Birthday". will.i.am and Wise performed the song in the United Kingdom on May 29, 2014, appearing on the fourth semi-final of the eighth season of Britain's Got Talent.