Go Further

Go Further (2003) is a documentary film by Ron Mann starring Woody Harrelson and a group of other environmental activists riding around in a large, bio-fueled bus. The tour was called the Simple Organic Living Tour and it was produced by cause-related marketers The Spitfire Agency. The film debuted at the South by Southwest Film Festival in March 2003, and at the Toronto International Film Festival in September 2003, where it was first runner-up for the People's Choice Award. It was also nominated for a Genie Award for Best Documentary. The film features cameos of Dave Matthews, Natalie Merchant, Ken Kesey, Bob Weir (of the Grateful Dead), Michael Franti (of Spearhead), Anthony Kiedis (of Red Hot Chili Peppers), Rob Heydon, Medeski Martin & Wood, and The String Cheese Incident.

Description

Ron Mann’s Go Further is a documentary observing the escapades of Woody Harrelson and his comrades as they travel from Seattle, WA, to Los Angeles, CA. In an attempt to spread a message of change in order to better the planet, Woody and his companions-“a yoga-teacher, a raw food chef, a hemp-activist, a junk-food addict, and a college student who suspends her life to impulsively hop aboard”-speak at numerous universities and visit various environmentally important sites. These sites include a tree-friendly paper producer, an eco-friendly farmer, and an activist training camp where people are trained various techniques to resist authorities attempting to break up protests. It is an example of Individual and political action on climate change, with a Left Coast flavor, in contrast with the NYC No Impact Man.

Trademark

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Usage

A trademark identifies the brand owner of a particular product or service. Trademarks can be licensed to others; for example, Bullyland obtained a license to produce Smurf figurines; the Lego Group purchased a license from Lucasfilm in order to be allowed to launch Lego Star Wars; TT Toys Toys is a manufacturer of licensed ride-on replica cars for children. The unauthorized usage of trademarks by producing and trading counterfeit consumer goods is known as brand piracy.

The owner of a trademark may pursue legal action against trademark infringement. Most countries require formal registration of a trademark as a precondition for pursuing this type of action. The United States, Canada and other countries also recognize common law trademark rights, which means action can be taken to protect an unregistered trademark if it is in use. Still common law trademarks offer the holder in general less legal protection than registered trademarks.

Ford Motor Company

The Ford Motor Company (commonly referred to as simply Ford) is an American multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand and most luxury cars under the Lincoln brand. Ford also owns Brazilian SUV manufacturer, Troller, and Australian performance car manufacturer FPV. In the past it has also produced tractors and automotive components. Ford owns a 2.1% stake in Mazda of Japan, an 8% stake in Aston Martin of the United Kingdom, and a 49% stake in Jiangling of China. It also has a number of joint-ventures, two in China (Changan Ford Mazda and Ford Lio Ho), one in Thailand (AutoAlliance Thailand), one in Turkey (Ford Otosan), and one in Russia (Ford Sollers). It is listed on the New York Stock Exchange and is controlled by the Ford family, although they have minority ownership.

Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines; by 1914 these methods were known around the world as Fordism. Ford's former UK subsidiaries Jaguar and Land Rover, acquired in 1989 and 2000 respectively, were sold to Tata Motors in March 2008. Ford owned the Swedish automaker Volvo from 1999 to 2010. In 2011, Ford discontinued the Mercury brand, under which it had marketed entry-level luxury cars in the United States, Canada, Mexico, and the Middle East since 1938.

Jeremy Jones

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See also