KVIL

KVIL (103.7 FM) is a radio station broadcasting in the Dallas/Fort Worth market in Texas. The station previously featured a very popular adult contemporary music format for nearly forty years. However, as of May 2013, KVIL has leaned more hot adult contemporary/Adult Top 40 with the recent format tweaking to a playlist that mainly focuses on 1990s to current music known on-air as "The New Sound of 103.7 KVIL." From 2009–2014, Dallas/Fort Worth was the largest market in the United States with only one adult contemporary station, although DFW is the 5th-largest radio market in the United States.

The station's studios are located along North Central Expressway in Uptown Dallas and the transmitter site is in Cedar Hill.

History

KVIL's beginnings

The original location of the studios was in the Highland Park Village shopping center (hence the callsign) at 4152 Mockingbird Lane (at Preston Road), overlooking the Dallas Country Club golf course. In 1962 the owner/manager was John Coyle with the program director being Dillard Carerra. At that time the station was an AM/FM combo with the AM on 1150 and the FM on 103.7 with an unusually high 119,000 watts in full stereo.