Public

In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.

The name "public" originates with the Latin publicus (also poplicus), from populus, and in general denotes some mass population ("the people") in association with some matter of common interest. So in political science and history, a public is a population of individuals in association with civic affairs, or affairs of office or state. In social psychology, marketing, and public relations, a public has a more situational definition.John Dewey defined (Dewey 1927) a public as a group of people who, in facing a similar problem, recognize it and organize themselves to address it. Dewey's definition of a public is thus situational: people organized about a situation. Built upon this situational definition of a public is the situational theory of publics by James E. Grunig (Grunig 1983), which talks of nonpublics (who have no problem), latent publics (who have a problem), aware publics (who recognize that they have a problem), and active publics (who do something about their problem).

8½

8½ (Italian title: Otto e mezzo [ˈɔtto e ˈmɛddzo]) is a 1963 Italian comedy-drama film directed by Federico Fellini. Co-scripted by Fellini, Tullio Pinelli, Ennio Flaiano, and Brunello Rondi, it stars Marcello Mastroianni as Guido Anselmi, a famous Italian film director. Shot in black-and-white by cinematographer Gianni di Venanzo, the film features a soundtrack by Nino Rota with costume and set designs by Piero Gherardi.

Its title refers to Fellini's eight and a half films as a director. His previous directorial work consisted of six features, two short segments, and a collaboration with another director, Alberto Lattuada, the collaboration accounting for a "half" film.

8½ won two Academy Award for Best Foreign Language Film and Best Costume Design (black-and-white). Acknowledged as an avant-garde film and a highly influential classic, it was among the top 10 on BFI The Top 50 Greatest Films of All Time, ranked third in a 2002 poll of film directors conducted by the British Film Institute and is also listed on the Vatican's compilation of the 45 best films made before 1995, the 100th anniversary of cinema.