- published: 01 Jun 2014
- views: 60882
Public relations (PR) is the practice of managing the flow of information between an organization and its publics. Public relations provides an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim is often to persuade the public, investors, partners, employees and other stakeholders to maintain a certain point of view about the company, its leadership, products or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.
The Public Relations Society of America (PRSA), founded by Richard Rotman, defined public relations in 1982 as, "Public relations helps an organization and its publics adapt mutually to each other." According to the PRSA, the essential functions of public relations include research, planning, communication, dialogue and evaluation. In 2011/2012 the Society developed a crowd sourced definition which PRSA considers more accurate and descriptive:
Actors: Martin Samper (miscellaneous crew), Martin Samper (miscellaneous crew), Wayne Docksey (miscellaneous crew), Alberto Marini (miscellaneous crew), Julio Fernández (producer), Eduardo Albaladejo (miscellaneous crew), Roque Baños (composer), Timothy Hutton (actor), Julio Fernández (producer), David Kelly (actor), Annette Badland (actress), Carlos Fernández (producer), Luis Callejo (actor), Álvaro Augustín (producer), Colin Stinton (actor),
Genres: Mystery, Sci-Fi, Thriller,Actors: Jinglei Xu (actress), Yibai Zhang (director), Wei Fan (actor), Yuanyuan Gao (actress), Yang Zhang (actor), Molly Hassell (producer), Geng Le (actor), Fendou Liu (writer), Miaomiao Liu (editor), Ada Shen (miscellaneous crew), Lan Ke (actress), Yadong Zhang (composer),
Genres: Drama, Romance,Actors: Laura Soveral (actress), Alexandra Lencastre (actress), Rita Blanco (actress), Maria João Luís (actress), Rosa Lobato Faria (actress), Isabel de Castro (actress), João Perry (actor), Nuno Melo (actor), Adriano Luz (actor), Canto e Castro (actor), Suzana Borges (actress), José Eduardo (actor), Artur Ramos (actor), João Botelho (writer), Paulo Branco (producer),
Genres: Comedy,Spoken:
I was born on an island
The island of Manhatten
Dreamt all my life of a career on the
Great White way
Producer Norman Paperman
Director Norman Paperman
And I made it!
In sort of an off the wall way I found my
Calling-Listen
Singing:
Up every morning, out every evening
Hustling for headlines, that's what I do
Table at Sardi's, grappling for gossip
Working the press for a mention or two
[Paperman Cont.] I never acted like some nervous rookie
Right form the start I was hot as a cookie
I was a numero uno
What a debut
Chorus:
Public Relations, Public Relations
Boozing and schmoozing, that's what I do
PR's my vocation
And I'm a sensation
Public relations
Such hullabaloo
But I went full throttle
Never could slow down
Then out of nowhere a mild heart attack
Middle age crisis
Face the big questions
Had to get off of this foolish fast track
It all started out
As an add in the paper
Now it's turned into
A tropical caper
But it's only public relations
And thats what I do
Chorus:
Public Relations, Public Relations
Ego inflation, that's what I do
Isn't it wonderful, isn't it fabulou
Public Relations, such hullabaloo
Iris:
Give this some thought Norman
Things can get sticky
Here in the tropics
Wine turns to glue
Norman:
I've never seen such a beauitful ocean
Iris:
Holy sweet Jeues, he's got no clue
Norman:
I'll buy this place
I am expatriating
Iris:
You as a landlord
Sounds intoxicating
Both:
It's only Public Relations
Who's screwing who
Chorus:
No, not that old PR
Of the yacking and quacking
Making folks happy
That's what I'll do
Sun shine and sea air
Palm trees, martinis
That's what I yearn for--like you, you, and you
Just give me some time
And I'll make it come true!