Agency: OGILVY & MATHER Director: 1STAVEMACHINE, PUNGA Production: IBM RESEARCH, 1STAVEMACHINE http://www.1stavemachine.com The ability to move single atoms, one of the smallest particles of any element in the universe, is crucial to IBM's research in the field of atomic-scale memory. In 2012, IBM scientists announced the creation of the world's smallest magnetic memory bit, made of just 12 atoms. This breakthrough could transform computing by providing the world with devices that have access to unprecedented levels of data storage. But even nanophysicists need to have a little fun. In that spirit, the scientists moved atoms by using their scanning tunneling microscope to make...a movie, which has been verified by Guinness World Records™ as The World's Smallest Stop-Motion Film. Today, it takes roughly one million atoms to store a single bit of data on a computer or electronic device. A bit is the basic unit of information in computing that can have only one of two values, one or zero. Eight bits form a byte. Recently, IBM Research announced it can now store that same bit of information in just 12 atoms. From 1,000,000 to 12 - that's a dramatic breakthrough that not only has the potential to make our computers and devices smaller and more powerful, but also holds enormous implications for the way entire industries operate. The first magnetic hard disk, RAMAC, was developed by IBM in the late 1950's - the drive consisted of large drums full of magnetic platters that allowed for random read and write access and stored 5--10 MB of data. Today's atomic memory breakthrough builds upon some of the same concepts used in RAMAC, but allows for much denser storage at the atomic level that could carry entire libraries of music and movies on a small device. The IBM scientists behind the world's smallest movie came up with another creation made of atoms -- images inspired by Star Trek. The "Star Trek Into Darkness" mobile app features images of the USS Enterprise, the Star Trek logo and the 'live long and prosper' sign - all made out of individual atoms, using the same techniques and equipment as the world's smallest movie. One way to look at the STM is as a needle that drags atoms across a surface using magnetism. But behind that needle is a room full of equipment, all there to control the environment to a spectacular degree. The development of the STM by IBM researchers Gerd Binnig and Heinrich Rohrer won the Nobel Prize in Physics in 1986. Copper plate: The scientists used copper 111 as the surface of the animation - the same material they used 10 years ago when they built the first computer that performed digital computation operations. Carbon monoxide (CO): The scientists chose carbon monoxide molecules to move around the plate. Carbon monoxide has one carbon atom and one oxygen atom, stacked on top of each other. An atom is the smallest division of a chemical element. In fact, to even see one you have to magnify it over 100 million times. That's small. So small that there are probably more atoms in one grain of sand than there are grains of sand on an entire beach. What's more, there are about 5 million atoms in the period at the end of this sentence. The movie starts with 12 atoms to celebrate the breakthrough by IBM scientists of successfully using 12 atoms to store one bit of data - in our current technology, it takes 1,000,000 atoms to store one bit of data. IBM loved this simple, shareable way to spread the word about science and data storage, and the film was accepted into the Tribeca Online Film Festival and shown at the New York Tech Meet-up and the World Science Festival. The film, now in the top one percent of all most-watched YouTube videos, surpassed 1 million views in 24 hours, and 2 million views in 48 hours, with more than 27,000 likes. It was trending on Twitter on its release day and totaled more than 21,000 social media mentions with 96 percent positive sentiment, increasing IBM social mentions by 137 percent. As of submission, the film garnered 2.4 million news impressions (not including television coverage) and 23.6 million impressions overall, effectively reaching all targets - the science, tech, film, education and entertainment communities - with a strong global reach (33 percent of online activity from Europe, 10 percent from China and 8 percent from India, Australia and Japan). For Ogilvy & Mather Chief Creative Officer: Steve Simpson ECD: Susan Westre Group CDs: Mike Hahn, Ryan Blank Associate CDs: Niels West, Ricardo Leme Lopes Copy: Lauren Costa AD: Ramona Todoca Producers: Lee Weiss, Alicia Zuluaga, Julie Teicher Group planning director: Magnus Blair Digital strategy: Priya Varadachary, Sissi Nie Social: Geoffrey Colon, Stuart Tracte Media: Nitin Sinha, Katherine Moore Video strategy: Rob Davis, Justine Herz, Marcus Andrew Account: Kimberly Duffy, Nicole Vilalte, Kaitlin Giannetti, Carin Pinto Executive music producer: Karl Westman

• published: 01 Nov 2013
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