A cultural icon can be a symbol, logo, picture, name, face, person, building or other image that is readily recognized and generally represents an object or concept with great cultural significance to a wide cultural group. A representation of an object or person, or that object or person may come to be regarded as having a special status as particularly representative of, or important to, or loved by, a particular group of people, a place, or a period in history.

In the media, many well-known manifestations of popular culture have been described as "iconic". Some writers say that the word is overused.

Brands can reflect social values and changes, but many people have become weary of them. Many brands aspire to become cultural icons, but fail. Cultural icons are often timeless, imprinted in our consciousness. They can go through several stages, from "rumblings, undercurrents" via "catharsis, explosion" and "mass acceptance, ripple effect" to "glorification, representative value". While brands are rational and driven by features, cultural icons are emotional, free, driven by feeling, and creating emotional bonds. An example of "branding" might include the wearing of a consistent fashion look by such music stars as Michael Jackson or Elvis Presley, and female Madonna (entertainer), Britney Spears and Marilyn Monroe. Royal trappings or church garb could also be understood as a form of emotional iconography.

Harvey Bernard Milk (May 22, 1930 – November 27, 1978) was an American politician who became the first openly gay man to be elected to public office in California when he won a seat on the San Francisco Board of Supervisors. Politics and gay activism were not his early interests; he was not open about his homosexuality and did not participate in civic matters until around the age of 40, after his experiences in the counterculture of the 1960s.

Milk moved from New York City to settle in San Francisco in 1972 amid a migration of gay men to the Castro District. He took advantage of the growing political and economic power of the neighborhood to promote his interests, and ran unsuccessfully for political office three times. His theatrical campaigns earned him increasing popularity, and Milk won a seat as a city supervisor in 1977, part of the broader social changes the city was experiencing.

Milk served almost 11 months in office and was responsible for passing a stringent gay rights ordinance for the city. On November 27, 1978, Milk and Mayor George Moscone were assassinated by Dan White, another city supervisor who had recently resigned but wanted his job back. Milk's election was made possible by and was a key component of a shift in San Francisco politics. The assassinations and the ensuing events were the result of continuing ideological conflicts in the city.