Year: 2009 Title: Crime & Investigation Network Investigation Client: AETN Duration: 20secs Production House: MFX http://www.mfx.st Design Director: Pitt Ong Him Leong Animation Effects & Animation Festival 2010 Finalist -- Titles, Idents & Stings The highly innovative Crime and Investigation idents were a collaborative effort of MFX and a New York based client. After much discussion and negotiations, the MFX design team conceived the idea of using household objects and the iconic red symbol as the concept for the Crime and Investigation ident. With approval from the client, a shoot was organized and executed in Full High Definition, shot on a Red Cam and performed in the vicinity of an enclosed room. Post editing, the footage was then touched up and colour corrected in Shake and passed on to the Design team once again for motion graphics and finishing , all done in After Effects. The outcome is a combination of them all, a short and clever ident that highlights the little details of a case which may seem irrelevant at first, but are the keys to unlocking a perfectly committed crime.

• published: 25 Aug 2010
• views: 9727