In This
TAS Episode:
• “
Hot Seat”
Session With
Chris Schaffer
• Getting Seller
Feedback
•
Best Way to
Rank Keywords
Wouldn’t it be great to have experienced advice every step of the way as you launch your business?
What if that “mentor” was willing to Being on the “Hot Seat” doesn’t necessarily sound like a pleasant thing. But in this case it could be a powerful helpful place to be.
Today’s episode of the podcast is a “hot seat” edition where
Scott and his friend Chris look over an existing
Amazon product listing to supply tweaks and suggestions on how to maximize sales. Today’s hot seat participant has a product that has begun to sell much less than it once did and he’s curious if he should even put in the effort to maximize its potential, or to just give up and choose different product. Many Amazon sellers ask that same question, so you can learn a lot from this episode.
Download Transcript for this Episode:
http://theamazingseller.com/ts188
OUTLINE OF THIS EPISODE OF THE AMAZING SELLER
▪ [0:03] Scott’s introduction to the podcast!
▪ [
0:18]
Who is Chris Schaffer?
▪ [2:50] How you can get involved in future live events.
▪ [5:41] The scenario addressed today: Is my product still worth selling?
▪ [9:50] Chris’ thoughts about the situation:
It’s a trendy product… that’s a problem – AND the price
point is very low.
▪ [12:39] Scott’s thoughts: Is his niche the right one?
▪ [14:13] A tweak to the main image that could make a big
difference.
▪ [18:00]
Clarifying your target market and optimizing your listing and price point.
▪ [
20:18] Should the seller scrap this product or are there changes he can make?
▪ [21:15] The importance of optimizing the listing before doing
PPC campaigns.
▪ [23:00] What can be done to improve the sales.
▪ [23:34]
Options for additional and related products.
▪ [24:11] The first steps Chris would take to optimize this product.
▪ [28:00] One other thing Scott would do – a reverse search on the top 3 competitors.
▪ [29:20]
The power of using these things as learning experiences.
▪ [31:01] The importance of depth of market research and planning.
LINKS MENTIONED IN THIS EPISODE
▪
Http://www.TheAmazingSeller.com/162 and Http://www.TheAmazingSeller.com/164 – previous “Hot Seat” episodes.
▪ Http://www.TheAmazingSeller.com/live – how to get involved in future live events.
▪ Http://www.CamelCamelCamel.com – a site to research trends on your products.
▪ Http://www.KeywordInspector.com
▪ Http://www.TheAmazingSeller.com/workshop – Get into the live workshop next time Scott does it.
Listen to more
FBA Talk at http://theamazingseller.com FBA
Private Label discussion on how to build and Amazon
Business.
Check out my Weekly
Workshop Link: http://theamazingseller.com/workshop/
Checkout my book ’AMAZON SELLING BLUEPRINT’ at http://theamazingseller.com/book
Discounted Amazon Seller
Tools: http://theamazingseller.com/resources
- published: 11 Apr 2016
- views: 373