7mate is an Australian free-to-air high definition digital television channel, which was launched by the Seven Network on 25 September 2010.

The network stated that 7mate would contain sport and regular programs aimed primarily at a male audience, with programming drawn from a combination of new shows and other shows previously aired on its sister channels Seven and 7Two. The channel replaced Seven HD as the Seven Network's high-definition channel, but broadcasts on channel 73. The first program broadcast on 7mate was the drawn 2010 AFL Grand Final in high definition.

The channel began airing as a separate channel on 25 September 2010. The channel's first program was the drawn 2010 AFL Grand Final, which was simulcast with an SD broadcast on the Seven Network. Following AFL coverage, the channel began airing breakaway programming, with a promotional sneak peek of upcoming programming on 7mate. The first full program to air was an episode of That '70s Show.

The channel is targeting a demographic of 16- to 49-year-old males, after the success of the Seven Network with 7Two with females 35+ and 25+ demographics respectively. Programs aired on the channel are a mix of repeated shows that moved from the Seven Network or 7Two, programs that would make their free-to-air debut and brand new shows to Australian television.