Navbharat Times aka NBT is the largest circulated as well as largest read Hindi newspaper of Delhi & Mumbai. From the stable of Bennett Coleman & Co. Ltd which also publishes other dailies like The Times of India, The Economic Times, Maharashtra Times and also magazines like Filmfare & Femina. NBT is one of the oldest product of the group.
With a circulation of 4.23 lac odd copies (Source: JJ-10, ABC India) in Delhi and a strong readership of 19.7 lac readers; NBT rules the roost. Hindi being the fourth language in Mumbai; NBT circulates to 1.3 lac copies in the Greater Mumbai area (source JD-10, ABC India) and attracts 4.7 lac NBT readers according to latest popular benchmark in the industry – Indian Readership Survey. (Source: IRS Survey R4, 2010). NBT has been the number one newspaper in the respective cities since inception.
The first issue of Navbharat Times hit the stands on the 3rd of April, 1947, the year India gained its independence. It was the only Hindi publication those days to use rotary machines for producing the paper. A skeletal staff of 12 people used to produce a 6 pager newspaper which was then sold for one anna. The publication was led by few of the renowned Hindi journalists and was considered to be mecca of journalism. NBT was the first Hindi national newspaper those days with editions in Kolkata, Lucknow, Patna & Jaipur. However NBT now has editions only in Delhi & Mumbai. Delhi’s upcountry edition was also shut down to give more value to the advertisers, even as www.navbharattimes.com/www.nbt.in would serve outside audiences.