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What It Takes to Innovate Within a Corporate Bureaucracy
Product development Digital ArticleThrift, passion, and collaboration. -
Can You Entrust That Decision to a Robot?
Technology & Operations VideoFind your place on the automation frontier. -
The 4 Main Ways to Innovate in a Digital Economy
Creativity Digital ArticleEach is good for different things. -
Your New Hit Product Might Be Underpriced
Pricing Digital ArticleSometimes, runaway success is a sign you could have charged more. -
The Best Digital Companies Are Set Up to Never Stop Innovating
Product development Digital ArticleHere are the five things they do. -
A Hands-Off Approach to Open Innovation Doesn’t Work
Innovation ResearchThe right way to partner with a startup. - SPONSOR CONTENT FROM HBS EXECUTIVE EDUCATION
How to Brand a Next-Generation Product
Marketing Sponsor ContentSponsor Content from HBS Executive Education. -
The Internet of Things Needs Design, Not Just Technology
Design Digital ArticleBuild, test, learn. -
The Secret History of Agile Innovation
Innovation Digital ArticleIT’s most famous idea didn’t start in IT. -
Some of the Most Successful Platforms Are Ones You’ve Never Heard Of
Product development Digital ArticleThey’re not motivated by profits. -
Innovation Springs from the Unexpected Meeting of Minds
Innovation Digital ArticleMake sure people with different skills and backgrounds are working together. -
The Other Disruption
Innovation & Entrepreneurship Magazine ArticleMost managers are well versed in the defensive playbook for confronting disruptive innovation. Most commonly, they either acquire the new entrants or... -
Every Company Needs a Growth Manager
Product development Digital ArticleWhat the role is, and what makes someone qualified for it. -
Turn a Good Idea into Reality
Don't wait to take action. -
How GM Uses Social Media to Improve Cars and Customer Service
Product development Digital ArticleAnd the lessons the company’s learned along the way. -
The Antidote to HiPPOs: Crowd Voting
Decision making Digital ArticleWe no longer have to rely on the highest-paid person’s opinion. -
The Innovative Power of Criticism
Innovation & Entrepreneurship Magazine ArticleThanks to powerful ideation approaches such as design thinking and crowdsourcing, it has become incredibly easy and relatively inexpensive for companies... -
Design Thinking Can Help Improve Care for the Elderly
Innovation Digital ArticleStarting with products to manage prescriptions. -
Prototyping That’s Less Prone to Failure
Product development Digital ArticleRules of thumb. -
Why the Fail-Fast Approach Isn’t Right for Breakthrough Ventures
Entrepreneurship Digital ArticleReal success requires four ingredients.
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What It Takes to Innovate Within a Corporate Bureaucracy
Product development Digital ArticleThrift, passion, and collaboration. -
Putting the Balanced Scorecard to Work
Finance & Accounting Magazine ArticleIn an earlier, groundbreaking article, Balanced Scorecard -- Measures That Drive Performance, the authors proposed a new measurement system that provided... -
How Smart, Connected Products Are Transforming Competition
Competition Magazine ArticleInformation technology is revolutionizing products. Once composed solely of mechanical and electrical parts, products have become complex systems that combine hardware, sensors, data storage, microprocessors, software, and connectivity in myriad ways. These “smart, connected products”—made possible by vast improvements in processing power and device miniaturization and by the network benefits of ubiquitous wireless connectivity—have unleashed […] -
The Balanced Scorecard—Measures that Drive Performance
Accounting Magazine ArticleWhat you measure is what you get. Senior executives understand that their organization’s measurement system strongly affects the behavior of managers and employees. Executives also understand that traditional financial accounting measures like return-on-investment and earnings-per-share can give misleading signals for continuous improvement and innovation—activities today’s competitive environment demands. The traditional financial performance measures worked well […] -
Competing on Customer Journeys
Sales & Marketing Magazine ArticleYou have to create new value at every step. -
Why Most Product Launches Fail
Sales & Marketing Magazine ArticleVeteran product launch PR executives Joan Schneider and Julie Hall examine the five most frequent reasons why new products flop: The company can't support... -
Welcome to the Experience Economy
Sales & Marketing Magazine ArticleIn this article, co-authors B. Joseph Pine II and James Gilmore, founders of the management consulting firm Strategic Horizons, preview the likely characteristics... -
Customer Intimacy and Other Value Disciplines
Sales & Marketing Magazine ArticleTo today's customers, value can mean any number of things, from convenience of purchase to after-sale service and dependability. But that doesn't mean... -
Six Myths of Product Development
Innovation & Entrepreneurship Magazine ArticleMany companies approach product development as if it were manufacturing, trying to control costs and improve quality by applying zero-defect, efficiency-focused... -
How Pixar Fosters Collective Creativity
Leadership & Managing People Magazine ArticleMany people believe that good ideas are rarer and more valuable than good people. Ed Catmull, president of Pixar and Disney Animation Studios, couldn't... -
The 4 Main Ways to Innovate in a Digital Economy
Creativity Digital ArticleEach is good for different things. -
The Secret History of Agile Innovation
Innovation & Entrepreneurship Digital ArticleIT's most famous idea didn't start in IT. -
Creating a Culture of Quality
Organizational culture Magazine ArticleFinancial incentives don’t reduce errors. Employees must be passionate about eliminating mistakes. -
The New New Product Development Game
Leading teams Magazine ArticleIn today’s fast-paced, fiercely competitive world of commercial new product development, speed and flexibility are essential. Companies are increasingly realizing that the old, sequential approach to developing new products simply won’t get the job done. Instead, companies in Japan and the United States are using a holistic method—as in rugby, the ball gets passed within […] -
It’s Not Just Semantics: Managing Outcomes Vs. Outputs
Customers Digital ArticleOutputs are more easily measured, but less important. -
Ending the War Between Sales and Marketing
Sales & Marketing Magazine ArticleSales departments tend to believe that marketers are out of touch with what's really going on in the marketplace. Marketing people, in turn, believe the... -
Competing on the Eight Dimensions of Quality
Technology & Operations Magazine ArticleTraditional programs of quality control in the United States have emphasized mainly defensive actions--preventing defects--and even these programs have... -
House of Quality
Technology & Operations Magazine ArticleManufacturing companies striving to compete on quality must design products that not only are technically elegant and manufacturable but also reflect... -
Design for Action
Organizational Development Magazine ArticleEver since it became clear that smart design led to the success of many products, companies have been employing it in other areas, from customer experiences,... -
Disruptive Technologies: Catching the Wave (HBR Bestseller)
Technology & Operations HBR BestsellerOne of the most consistent patterns in business is the failure of leading companies to stay at the top of their industries when technologies or markets...
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GE's Two-Decade Transformation: Jack Welch's Leadership
Leadership & Managing People Case Study8.95GE is faced with Jack Welch's impending retirement and whether anyone can sustain the blistering pace of change and growth characteristic of the Welch... -
Design Thinking and Innovation at Apple
Innovation & Entrepreneurship Case Study8.95Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in... -
LEGO (A): The Crisis
Strategy & Execution Case Study8.95As this case opens, iconic toymaker LEGO stands on the brink of bankruptcy. Jorgen Vig Knudstorp, LEGO's young and newly appointed CEO, must size up changes... -
Starbucks Coffee Company: Transformation and Renewal
Leadership & Managing People Case Study8.95Starbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by... -
Toyota Motor Manufacturing, U.S.A., Inc.
Technology & Operations Case Study8.95On May 1, 1992, Doug Friesen, manager of assembly for Toyota's Georgetown, Kentucky, plant, faces a problem with the seats installed in the plant's sole... -
Medisys Corp.: The IntensCare Product Development Team
Organizational Development Case Study8.95Key topics include designing teams, managing teams, managing conflict, group dynamics, project management, product development, interdepartmental relations,... -
Shouldice Hospital Ltd.
Technology & Operations Case Study8.95Various proposals are set forth for expanding the capacity of the hospital. In assessing them, serious consideration has to be given to the culture of... -
IDEO Product Development
Technology & Operations Case Study14.00Describes IDEO, the world's leading product design firm, and its innovation culture and process. Emphasis is placed on the important role of prototyping... -
A Day in the Life of Alex Sander: Driving in the Fast Lane at Landon Care Products
Leadership & Managing People Case Study8.95Alex Sander is a new product manager whose drive and talents are attractive to management, but whose intolerant style has alienated employees. This tension... -
Medicines Co.
Sales & Marketing Case Study8.95It is early 2001 and the Medicines Co. just received FDA approval to market Angiomax, a blood thinner to be used during angioplasties and heart procedures.... -
Dropbox: 'It Just Works'
Innovation & Entrepreneurship Case Study8.95Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a... -
Aqualisa Quartz: Simply a Better Shower
Sales & Marketing Case Study8.95Harry Rawlinson is managing director of Aqualisa, a major U.K. manufacturer of showers. He has just launched the most significant shower innovation in... -
Airbus A3XX: Developing the World's Largest Commercial Jet (A)
Finance & Accounting Case Study8.95In July 2000, Airbus Industries' supervisory board is on the verge of approving a $13 billion investment for the development of a new super jumbo jet... -
Clean Edge Razor: Splitting Hairs in Product Positioning
Sales & Marketing Case Study8.95After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean... -
Alpen Bank: Launching the Credit Card in Romania (Brief Case)
Sales & Marketing Case Study8.95In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected... -
Optical Distortion, Inc. (A)
Sales & Marketing Case Study8.95A new product, contact lenses for chickens, is to be introduced by a small firm formed to market the product. An entry strategy must be planned including... -
Apple Inc. in 2012
Strategy & Execution Case Study8.95On October 5, 2011, Steve Jobs tragically died of cancer. The recently retired CEO of Apple Inc. was a legend: he had changed Apple from a company near... -
Managing with Analytics at Procter & Gamble
Technology & Operations Case Study8.95Senior management at P&G; has put a strong emphasis on using data to make "better, smarter, real-time business decisions." The Global Business Services... -
Château Margaux: Launching the Third Wine
Sales & Marketing Case Study8.95Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host... -
elBulli: The Taste of Innovation
Sales & Marketing Case Study8.95Ferran Adrià, chef at elBulli, the highest-ranked restaurant in the world for two consecutive years, faces two related decisions. First, Adrià and his...