- published: 26 Apr 2016
- views: 178257
Wendy Cheng, better known by her pseudonym Xiaxue, is a Singaporean celebrity blogger who posts about her life, fashion and local issues. Her main blog, which attracts over 20,000 readers per day, has won prestigious blog awards and earned her sponsorship deals, as well as stints as a columnist and TV show host. However, she is a contentious figure in the Singaporean blogosphere, with some of her offensive posts sparking national controversies.
When Xiaxue was younger, she maintained a paper diary for a year, however her ex-boyfriend's new girlfriend threw the diary away during a Chinese New Year "spring clean". Wanting to air her thoughts in a space that nobody can throw away, she started blogging in April 2003. She selected her pseudonym, "Xiaxue", which means "snowing" in Mandarin Chinese, because it "had that tinge of mysterious, beautiful girl thing about it".
Xiaxue has ten blogs, including her main blog, a geeky blog, her media centre and several private blogs. On her main blog she provides updates about her personal life, posts photographs, writes about topics such as fashion, rants about issues such as "nasty taxi drivers", and posts paid advertorials about various products. She often uses profanity in her posts and her success has been attributed to her bitchy, provocative writing style. According to a survey she conducted, which attracted 6000 responses, her readers are mainly Singaporean, female, young adults, into fashion and looking for alternative voices.
(Wilkinson)
To be running so far away
To rely on the perfect stranger
True colours they suffer with age
One look at the storm and fly straight on in
To the rain and thunder
Fool lover swept under the tide
The storm was gathering around them
He cast her off and put to sea
Well, he'd found somebody new to steer him
Through his dream
She sailed him all around her coastline
Every inlet every bay
And though he knew it then
He was too afraid to say it One day all alone he waited
The silence crept beneath his door
And as the room grew dark he knew
She's come no more
Drifting in the dead of night
Show me landfall give me light