- published: 21 Jan 2016
- views: 6184
Earth Hour is a worldwide event organized by the World Wide Fund for Nature (WWF) and held on the last Saturday of March annually, encouraging households and businesses to turn off their non-essential lights for one hour to raise awareness about the need to take action on climate change. The event, conceived by WWF and Leo Burnett, first took place in 2007, when 2.2 million residents of Sydney participated by turning off all non-essential lights. Following Sydney's lead, many other cities around the world adopted the event in 2008. Earth Hour 2012 took place on 31 March 2012 from 8:30 p.m. to 9:30 p.m., at participants' local time.
In 2004, confronted with scientific findings, WWF Australia met with advertising agency Leo Burnett Sydney to "discuss ideas for engaging Australians on the issue of climate change". The idea of a large scale switch off was coined and developed in 2006, originally under the working title "The Big Flick". WWF Australia presented their concept to Fairfax Media who, along with Sydney Lord Mayor Clover Moore, agreed to back the event. The 2007 Earth Hour was held on 31 March in Sydney, Australia at 7:30 pm, local time.