Sapient

Sapient may refer to:

See also

International finance

International finance (also referred to as international monetary economics or international macroeconomics) is the branch of financial economics broadly concerned with monetary and macroeconomic interrelations between two or more countries. International finance examines the dynamics of the global financial system, international monetary systems, balance of payments, exchange rates, foreign direct investment, and how these topics relate to international trade.

Sometimes referred to as multinational finance, international finance is additionally concerned with matters of international financial management. Investors and multinational corporations must assess and manage international risks such as political risk and foreign exchange risk, including transaction exposure, economic exposure, and translation exposure.

Some examples of key concepts within international finance are the Mundell–Fleming model, the optimum currency area theory, purchasing power parity, interest rate parity, and the international Fisher effect. Whereas the study of international trade makes use of mostly microeconomic concepts, international finance research investigates predominantly macroeconomic concepts.

Sapient Corporation

Sapient is a marketing and consulting company that provides business, marketing, and technology services to clients. The company operates three divisions, SapientNitro, Sapient Global Markets and Sapient Government Services.

On February 5, 2015, Sapient became a fully owned division of French advertising giant Publicis, in a deal valued at $3.7bn (£2.3bn).

History

Early Years

Sapient was founded on November 6, 1990. The two founders, Jerry Greenberg and Stuart Moore, met at Cambridge Technology Partners, an IT services company located in Cambridge, Massachusetts. The co-founders recognized the need for a different type of mindset in the IT consulting world. Sapient chose to use a fixed-term, fixed-price model for pricing projects, rather than charging on a time and materials basis. In addition, Greenberg and Moore relied on their own resources instead of venture capital to fund the company’s operations. This allowed them to keep control of the organization and set long-term strategic goals. During this period, Sapient was also an early adopter of internet-based technology, and internet-based work grew to over 70% of total revenue by 1999. Both client satisfaction and the pioneering use of the internet led to rapid growth in the period from 1992 to 2000, with revenue growing from $950,000 in 1992 to $503 million in 2000.