WFLX

WFLX ("Fox 29") is the Fox-affiliated television station for the Gold and Treasure Coasts of South Florida. Licensed to West Palm Beach, the station broadcasts a high definition digital signal on UHF channel 28 (virtual channel 29) from a transmitter in Lake Worth west of US 441/SR 7. The station can also be seen on Comcast channel 11 and in high definition on digital channel 434. The station's broadcast license is owned by Raycom Media, but is operated by the E. W. Scripps Company through a shared services agreement with Scripps-owned NBC affiliate WPTV-TV, which was announced in March 2011. All of WFLX's physical assets, programming, and intellectual property is owned by Scripps. WFLX currently shares studios with WPTV on South Australian Avenue in Downtown West Palm Beach.

History

WFLX was to begin operations in August 1982 but delays pushed the sign on date back to October 17, 1982 as an independent station. Originally owned by Malrite Communications, it ran a programming lineup typical of independent stations at the time—early-morning cartoons, older sitcoms later in mornings, movies in early-afternoons/primetime, classic sitcoms in the late-afternoon, and current sitcoms during early/late-evenings. WFLX originally operated from studios located on West Blue Heron Boulevard/SR 708 in Riviera Beach. Unlike most independents, the amount of children's programming seen on WFLX during this time was low compared to similar stations in other markets, a trend owing to the older demographics of the West Palm Beach area.