Never Gonna Give You Up

"Never Gonna Give You Up" is a single by Rick Astley, released on July 8, 1987. Written and produced by Stock Aitken Waterman. The song was released as the first single from his debut album, Whenever You Need Somebody (1987). The song was a worldwide number-one hit, initially in the singer's native United Kingdom in 1987, where it stayed atop the chart for five weeks and was the best-selling single of that year. It eventually topped the charts in 25 countries, including the United States and West Germany.

The song won Best British Single at the 1988 Brit Awards. In 2004, it was voted no. 28 in 50 Most Awesomely Bad Songs... Ever by VH1.

The music video for the song has become the basis for the "Rickrolling" Internet meme. In 2008, Rick Astley won the MTV Europe Music Award for Best Act Ever with the song, as a result of collective voting from thousands of people on the internet, due to the popular phenomenon of Rickrolling. It was also featured as a downloadable track for the Rock Band series.

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Insane Clown Posse

Insane Clown Posse (ICP) is an American hip hop duo from Detroit, Michigan. The group is composed of Joseph Bruce and Joseph Utsler, who perform under the respective personas of the "wicked clowns" Violent J and Shaggy 2 Dope (originally 2 Dope). Insane Clown Posse performs a style of hardcore hip hop known as horrorcore and is known for its elaborate live performances. The duo has earned two platinum and five gold albums. According to Nielsen SoundScan, the entire catalog of the group has sold 6.5 million units in the United States and Canada as of April 2007.

Originally known as JJ Boyz and Inner City Posse, the group introduced supernatural- and horror-themed lyrics as a means of distinguishing itself stylistically. The duo founded the independent record label Psychopathic Records with Alex Abbiss as manager, and produced and starred in the feature films Big Money Hustlas and Big Money Rustlas. They formed their own professional wrestling federation, Juggalo Championship Wrestling, and later collaborated with many well-known hip hop and rock musicians. The group has established a dedicated following called Juggalos numbering in the "tens of thousands".

Rick Astley

Richard Paul Astley (/ˈrɪk ˈæstli/; born 6 February 1966) is an English singer, songwriter, musician, and radio personality. His 1987 song, "Never Gonna Give You Up" was a No. 1 hit single in 25 countries. By the time of his retirement in 1993, Astley had sold approximately 40 million records worldwide.

Astley made a comeback in 2007, becoming an Internet phenomenon when his video "Never Gonna Give You Up" became integral to the meme known as "rickrolling". Astley was voted "Best Act Ever" by Internet users at the MTV Europe Music Awards 2008.

Early life

Richard Paul Astley was born on 6 February 1966 in Newton-le-Willows in Lancashire, the fourth child of his family. His parents divorced when he was five, and Astley was brought up by his father. His musical career started when he was ten, singing in the local church choir. During his schooldays, Astley formed and played the drums in a number of local bands, where he met guitarist David Morris. After leaving school at sixteen, Astley was employed during the day as a driver in his father's market-gardening business and played drums on the Northern club circuit at night in bands such as Give Way – specialising in covering Beatles and Shadows songs – and FBI, which won several local talent competitions.