RVCA

RVCA (pronounced: rvca) is a clothing company based in Costa Mesa, California. The logotype for RVCA portrays the letter A without a crossbar. This leaves it looking like a lambda.The 'V' looking character in RVCA name is a 'U'. The 'U' is written in traditional Roman script, and thus appears as a 'V'. Occasionally, RVCA is written in a different script or appears in art where it is clear that the true name is 'Ruca'. 'Ruca' can be translated as "clothes" in Greek, and it is believed the 'V' as 'U' convention arises from this Greco-Roman connection. However, the closest anglicization of the Greek word for "clothes" (ρούχα) would be roúcha. RVCA is owned by the Australian company Billabong.

History

RVCA was founded by Pat Tenore and Conan Hayes, a professional surfer from Hawaii.Billabong International Limited purchased RVCA in July 2010.

Culture

RVCA is closely associated with skateboard and surf culture; the company sponsors a skateboard and surf team. RVCA clothing is found in skateboard/surf shops and numerous other shops.

Curren Caples

Curren Caples (born January 10, 1996) is a professional skateboarder from Ventura, California. He has been skateboarding for more than 10 years. He turned pro in March 2013, and his first professional contest was the Tampa Pro, where he placed 15th.

At X Games Barcelona 2013 he won a silver medal in skateboard park. At X Games Munich 2013, he won a gold medal in skateboard park, beating the favorite, Pedro Barros. Caples qualified 2nd behind Barros in the skateboard park qualifying at the 2014 Austin X Games, eventually finishing 5th in the final. In the skateboard street event he was knocked out of qualifying by Ryan Sheckler, failing to reach the final six.

He is currently sponsored by Flip Skateboards, Oakley, RVCA Clothing , Independent, Vans, Ricta Wheels, Mob Grip, Momentum Ride Shop, Bones Swiss bearings, and Monster Energy.

References

Kala Alexander

Kala Alexander (born March 20, 1969 in Wahiawa, Hawaii) is an American surfer, surf gang co-founder, actor, and philanthropist.

Early life

Kala Alexander was born on Oahu but moved to Hanalei, Kauai, shortly afterweards. He was raised by his mother, Virginia Alexander, who was from Detroit. He is half-Hawaiian through his father, who left before he was born. Alexander received a scholarship to attend the private Kamehameha School on Oahu when he was 13 for scoring in the top five percent on statewide tests. However, at the end of his sophomore year of high school, he was expelled for smoking marijuana and insubordination. Alexander graduated high school back home in Kauai.

1992 was what Alexander called "the most painful, hurtful year I've had in my whole life." Alexander lost the roof of his house in Hurricane Iniki. His mother was injured in the floods, and she died from her injuries. In addition, his half brother's father's four year old girl was raped and murdered. Alexander was arrested and sentenced to five years in prison for assault after beating up a man who ran over his pit bull and killed him. He was released after nine months for good behavior, but was readmitted for 16 months after violating the conditions of his parole.