Geomarketing is the integration of geographical intelligence into various aspects of marketing, including sales and distribution. Geomarketing research is the use of geographic parameters in marketing research methodology, including from sampling, data collection, analysis, and presentation. Geomarketing Services related to routing, territorial planning, and site selection where the location is the key factor for such disciplines.

The core base of Geomarketing is the digital map; it can either make or break the concept. Equally important, though, is the association of data with these maps using some place-based component.^[1]

In marketing, geo (also called marketing geography or geomarketing) is a discipline within marketing analysis which uses geolocation (geographic information) in the process of planning and implementation of marketing activities.^[2] It can be used in any aspect of the marketing mix – the product, price, promotion, or place (geo targeting). Market segments can also correlate with location, and this can be useful in targeted marketing. The methodology geomarketing is successfully applied in the financial sector through identifying ATMs traffic generators and creating hotspots maps based on geographical parameters integrated with customer behavior.^[3]

Geomarketing has a direct impact on the development of modern trade and the reorganization of retail types. Site selection becomes automated and based on scientific procedures that saves both time and money. Geomarketing uses key facts, a good base map, proper data layers, reliable consumer profiling, and proper success/fail criteria.

GPS tracking and GSM localization can be used to obtain the actual position of the travelling customer.

Geo marketing software[link]

Geolocation software is used to display data that can be linked to a geographic region or area. It can be used to:

• Recommend nearby social events.^[2]
• Determine where the customers are (on country, city, street or user level).
• Determine who the customer is (on organisation or user level), or make a guess on it based on earlier encounters by tracking IP address,^[4] credit card information, VOIP address, etc.
• Visualize any data in a geographic context by linking it to a digital map.
• Locate a web client's computer on a digital map.
• Calculate summary information for specific areas.
• Select customers within specific areas.
• Select customers with a certain radius of a point.
• Using micro-geographic segmentation select customers similar to a specific type in the rest of the country.

Some of the software used includes MapInfo, ArcGIS (ESRI), RegioGraph (GfK), assorted open source like Mapwindow, DIVA (which while normally used for bio-diversity creates very visually pleasing density maps), GRASS (which works in Linux and Windows environments) GeoEdge (tracking local ads and pages). Several other software are available. Indeed Google Earth provides an excellent set of images that are always useful.

Some Applications for Geo[link]

Different content by choice[link]

A typical example for different web content by location is the FedEx website at FedEx.com where users have the choice to select their country location first and are then presented with different site or article content depending on their selection.

Automated different content[link]

With automated different content in internet marketing and geomarketing the delivery of different content based on the geographical geolocation and other personal information is automated.

Other applications[link]

• Solve problems regarding location of a new retail outlet
• Map consumer demand trends to best distribute products and advertising. This links with trade zone management.
• Scope digital advertising towards individual consumers.
• Research consumer shopping patterns and observe traffic within shopping centers and between retail outlets. It also helps in visualisation of market research findings and help improve the overall planning ability of organisations.
• Improve customer cooperation.

Bibliography[link]

• Amaduzzi S., Geomarketing. I sistemi informativi territoriali SIT - GIS a supporto delle aziende e della pubblica amministrazione, Roma, EPC editore 2011, ISBN 978-88-6310-311-3, http://www.amaduzzi.it/geomarketing
• Maguire D., Kouyoumjian V., Smith R., The Business Benefits of GIS - An ROI Approach, ESRI Press, 2008
• Peterson K., The power of place - Advanced customer and location analytics for market planning, Integras, 2004
• Cliquet G., Geomarketing - Methods and Strategies in Spatial Marketing, Iste, 2002.

See also[link]

• Digital marketing
• GSM localization
• Internet marketing
• Local advertising
• Location-based service

References[link]

External links[link]

• The first Geomarketing community page on facebook
• Wired about Geolocation, dividing markets, price settings and privacy
• GeoAppLab: Geolocation marketing news and tips

v t e Sub-fields of and approaches to Human geography Sub-fields Cultural · Development · Economic · Health · Historical · Language · Marketing · Military · Political · Population · Religion · Social · Strategic · Time · Tourism · Transportation · Urban Approaches Behavioral · Critical · Culture theory · Feminist · Marxist · Non-representational theory Modernism (Structuralism • Semiotics) · Postmodernism (Post-structuralism • Deconstruction)

GEO or Geo may refer to any of the following:

In computational & scientific use:

• GEO (magazine), a popular scientific magazine
• GEO 600, a detector for gravitational radiation
• Global Environment Outlook, an environmental assessment produced by the United Nations
• Geo (microformat), a microformat for marking up geographical coordinates in (X)HTML
• Geo URI, a IETF proposed standard for making URIs for physical locations
• Gene Expression Omnibus, a National Center for Biotechnology Information database for gene expression
• Geostationary Earth orbit, another name for geostationary orbit, a geosynchronous orbit directly above the Earth's equator.

In commercial use:

• Geo (marketing), a discipline within marketing analysis
• Geo TV, a leading television channel in Pakistan
• Geo (automobile), a defunct brand of entry-level cars produced by General Motors
• GEO Group, a prison corporation

People:

Look up Geo. in Wiktionary, the free dictionary.

• Geo. is sometimes an abbreviation of the name George
• Rosan Geoman, known as Geo, a German music producer and composer
• Geo Bogza, a Romanian poet and essayist
• Geo Stelar is the main protagonist in Mega Man Star Force
• Christian Geo Heltboe, Danish comedian known by his middle name Geo

As a group:

• Grupo Especial de Operaciones, a division of the Spanish police
• General Education Officer, the basic rank of teachers of the Ministry of Education in Singapore
• Group on Earth Observations, an intergovernmental organization

As a place:

• GEO, the IATA code for Cheddi Jagan International Airport
• Estadio Casas GEO, stadium in Mexicali, Mexico
• Geo (landscape), a creek (inlet) or gulley in the Orkney and Shetland Islands
• The IOC country code and three letter country code for  Georgia, a Eurasian country
• Geo City, a fictional city in the videogame Raw Danger

As a prefix: geo- is taken from the Greek word γη or γαια meaning "earth", usually in the sense of "ground or land". Geo- is thus a prefix for many words dealing in some way with the earth, including:

Look up geo-, geography, geology, geopolitics, or geothermal in Wiktionary, the free dictionary.

• Geography, the study of the Earth and its features
  • Geology, the study of the Earth's structure
  • Geopolitics, the analysis of history, geography and social science with respect to international politics
  • Geodesy, also known as geodetics, the study of the measurement and representation of the earth

• Geometer moth, the larvae of which appear to "measure the earth" as they move in a looping fashion
• Geometry, the study of spatial relationships
  • Geocentric, a model of the universe that places the earth at its centre
    • Geostationary orbit, a circular orbit directly above the Earth's equator
    • Geosynchronous orbit, an orbit that has the same period as the Earth's sidereal rotation

• Geothermal (geology), heat sources from within the Earth
  • Geo-exchange, a heating and cooling system

• Geocaching, an outdoor activity that involves using navigational techniques to find geocaches

• Geocoding or GeoTagging, encoding coordinates in to features, images, web pages and other data records
  • Geolocation, the science of determining the real-world location of a website or website visitor

This disambiguation page lists articles associated with the same title. If an internal link led you here, you may wish to change the link to point directly to the intended article.