A Revolutionary New Triumph in Tape! (1958) | RCA Victor

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• published: 27 Feb 2014
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fade in to dramatically lit plastic model of "Nipper," the RCA dog A film demonstrating the advantages of the new tape cartridge, its precision, compact qualities, and cost efficiency, in comparison to albums and tape reels, which recorded music at a quicker rate. animation sequence demonstrating advantage of four track tapes over two track tapes Nice Shots: A couple with girl in front of RCA Victor Closeup of tape being flipped over by woman, displaying the scale of these giant cassettes Girl in puffy dress is given permission by idealistic couple (man is holding a pipe) to turn the tape over, followed by shots of the adults looking extremely pleased "most exciting home entertainment center for the entire family". 08:12:27 Ceramic Nipper (the RCA dog, corporate logo) and phonograph 08:12:40 Woman gets up from chair and changes tape on her stereo tape player. 08:13:18 Introduction and CU of first tape cartridge. First cassette cartridge. 08:14:00 CU 45 rpm records stacked on record changer. 08:14:20 CU reel to reel tape recorder. 08:14:34 CU counter numbers changing on tape recorder. 08:15:08 CU stereo cabinet 18:15:58 Family listens to new stereo system 08:16:40 CU cartridge on tape deck. 08:18:40 Little girl changes cartridge on a tape player. 08:19:04 Family on couch. THE END 21:09:14:11 LS woman sitting in chair listening to music coming from two late 1950s speaker cabinets; surreal set with no walls only soft green light projection background; woman stands up from chair, opens top of speaker cabinet and changes tape 21:09:50:05 CU RCA Victor prerecorded tape in tape deck; tape has RCA logo with dog listening to phonograph and is pink and white; MS woman changes tapes; CU tape running on tape deck 21:10:09:23 CU disembodied arms reach into stereo, presses stop, flips the 1950s tape which looks like a giant tape and places the tape back in the stereo. 21:10:19:27 CU late 1950s tape cartridge; dissolves to animation showing sound recording on the physical tape, narration explains how lines correspond to mono and stereo tracks 21:10:57:15 CU stack of 45s on top of record player, record beneath stack spins on record player. 21:11:04:14 CU reel-to-reel RCA Victor tape recorder; CU dial on recorded counting up from 144 with number 7.5 beneath dial indicates number of inches recorded per second; CU two dials counting up from 11 and 18 with number 3.75 mounted on recorder indicating recording rate of 3.75 inches per second. 21:11:30:16 CU white RCA Victor spinning tape with pink label. 21:11:41:10 1950s RCA Victor stereo cabinet 21:11:49:17 MS reel of stereophonic tape, 3 LPs appear one by one beside the tape; stereophonic tape turns into a normal tape cartridge. 21:12:10:16 disembodied hands hold RCA Victor tape, tape is removed from frame to reveal RCA Victor stereo cabinet 21:12:26:27 Zoom out from portable stereo on wood table top to reveal 1950s man, woman and pre-teen daughter sitting on couch listening to music 21:12:46:04 CU RCA Victor tape, tape is sped up; MS woman presses button inside the stereo cabinet; CU spinning tape, tape stops; CU disembodied arms of woman flip giant tape 21:13:15:18 Slow pan over late 1950s RCA Victor tape deck with giant RCA Victor tape; CU spinning RCA Victor tape; CU RCA Victor tape; CU footage counter counting up from 53; CU RCA tape with paper arrows taped on it indicating the windows to see how much tape is left on the A and B sides of the tape 21:14:08:07 CU running RCA Victor tape, disembodied woman's finger with painted nail matching reddish-pink tape label points to the A side of the tape. 21:14:11:18 CU disembodied woman's arms enter frame and flip giant RCA tape inside stereo cabinet; CU disembodied woman's hand points to letter B on tape. 21:14:24:00 CU RCA Victor tape, zoom out to show tape between two 7 inch tape reels, one of the reels is empty used for winding and rewinding. 21:14:47:04 CU RCA Victor tape, paper arrow appears on tape pointing to brake between reels on top of tape; CS CU different parts of late 1950s RCA tape; CU RCA tape, two arrows appear on tape pointing out screws; CU inside of tape with cover removed shows two reels of recorded tape. 21:15:10:09 1950s husband and wife on couch in living room, father hands daughter about 9 years old a giant RCA tape, little girl points to herself indicating "for me?", then takes tape and places it in the stereo; MS young girls wearing pink frilly dress sits down between her parents on couch, father holds pipe in hand 21:15:45:10 CU White and pink RCA Victor tape in front of green light projected background. Producer: Handy (Jam) Organization Sponsor: RCA Victor, Radio and Victrola Division