Sundance Film Festival: Faith in Film Panel - Art, Money and Message - Audio Recording

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• published: 03 Feb 2016
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Audio recording from the second-ever Faith in Film panel at Sundance Film Festival--featuring Tim Gray of Gray Media, Ash Greyson of Ribbow Media, Nancy Lovell of Lovell-Fairchild Communications, writer/director Daniel Lusko, and Ken Rather of Pure Flix Entertainment--brought to you by Gray Media and Ribbow Media, in association with Lovell-Fairchild Communications. Speaker bios below. Tim Gray of Gray Media. After studying film and television Tim worked media on both the faith organization and agency sides. Thirteen years ago he formed Gray Media to help outreaches tell their stories through radio, television and a whole lot more. When the faith in filmmaking boom struck, Gray Media was on go. “Most agencies specialize in film or online or outreach. We do all three," Gray explains. Besides work with secular networks, Gray Media operates in 200-plus countries for many of the world’s largest churches and faith organizations. Ash Greyson of Ribbow Media. The former editor-in-chief at Beliefnet.com is a trendsetter and thought leader who, in January 2014, founded Ribbow Media Group—a full-service digital marketing firm mining proven data to create targeted audiences. In the past 18 months, Ribbow’s work has covered 50 films many in niche markets, from the faith blockbuster “God’s Not Dead” ($60 million box office), to the indie “Dear White People,” ($31,000 PTA in 11 theaters on opening weekend). Nancy Lovell of Lovell-Fairchild Communications. Lovell-Fairchild is a publicity firm tapping religious and mainstream media for client studios from Columbia/TriStar to Sony AFFIRM Films, Provident Films, Samuel Goldwyn, Sony Classics, Universal, Lionsgate and The Weinstein Company/Radius. Of LFC’s 25 most recently completed theatrical campaigns, 13 opened in the top 10 at the U.S. box office. “Twenty Feet from Stardom” received the Oscar for best documentary. Daniel Lusko, writer, director. The New York Film Academy grad later directed a documentary featuring Israeli Prime Minister Benjamin Netanyahu. His "Persecuted" screenplay was produced by Gary Frederickson ("The Godfather" and "Apocalypse Now"), with actor Fred Thompson, Grammy nominee Natalie Grant, and Dean Stockwell (The Manchurian Candidate”). "Persecuted" had a wide U.S. and overseas theatrical release. Politico Mag dubbed Lusko's style "the House of Cards for the religious set." Ken Rather of Pure Flix Entertainment. Ken spent his entire career working for Regal Entertainment as vice president of film. By the time he left, he was overseeing and negotiating film placements for some 2,300 screens. Rich experience in how film buyers think, what’s important to them, helps now, of course, as he heads the new U.S. theatrical distribution arm for Pure Flix, the company behind 2014’s hit “God’s Not Dead.”