Classic TV Commercials playlist: https://www.youtube.com/playlist?list=PL_hX5wLdhf_I3wE8to5xHS4P6v_2baOU3
more at
http://travel.quickfound.net
The classic commercial, "Let Hertz Put You in the
Driver's Seat."
Reupload of a previously uploaded film with improved video & sound.
Public domain film from the
Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).
http://creativecommons.org/licenses/by-sa/
3.0/
http://en.wikipedia.org/wiki/The_Hertz_Corporation
The Hertz Corporation, a subsidiary of
Hertz Global Holdings Inc is an
American car rental company with international locations in
145 countries worldwide.
The company is based in
Park Ridge, New Jersey. Hertz is the largest
U.S. car rental company by sales. On May 7,
2013, it was announced that Hertz would relocate its corporate headquarters to the
Fort Myers, FL area
...
History
Early years
The company was founded by
Walter L. Jacobs in
1918, who started a car rental operation in
Chicago with a dozen
Model T Ford cars. In 1923, Jacobs sold it to
John D. Hertz who made it a subsidiary of his
Yellow Truck and
Coach Manufacturing Company and renamed it "Hertz Drive-Ur-Self
System".
He sold a controlling interest in the Yellow Truck and Coach Manufacturing Company (and hence also 'Hertz Drive-Ur-Self') to
General Motors in 1925 who then purchased the remaining shares in 1943.
Hertz arranged for
The Omnibus Corporation, which he also owned, to purchase the car rental business back from GM in
1953. He sold all The Omnibus Corporation's public transport interests the same year, changed its name to 'The Hertz Corporation' and floated it on the
New York Stock Exchange the following year.
The Hertz Corporation
In 1954, the new corporation bought
New York truck leasing company,
Metropolitan Distributors.
In 1967, The Hertz Corporation became a wholly owned subsidiary of
RCA but was operated as a separate entity. In
1985, Hertz joined
UAL Corporation. On
December 30,
1987, Hertz was sold to '
Park Ridge Corporation', which was then owned by
Ford Motor Company and members of Hertz senior management. In
1988, Volvo
North America Corporation invested in Park Ridge Corporation.
On June 13,
2005,
Ford issued a notice that Hertz would be let loose in an initial public offering. On
September 13, 2005 it was announced it was to be sold to a private equity group for $
5.6 billion in cash and debt acquisition.
The sale was completed
on December 22, 2005. This private equity group took Hertz public on
November 16,
2006.
On
January 11,
2010, Hertz announced the acquisition of used cars dealer
British Car Auctions (
BCA) for an undisclosed sum.
In
November 2011 Hertz introduced ExpressRent kiosks at a number of locations. This was the first large scale car rental kiosk deployment in the U.S. using a live agent assistant via video chat...
Advertising
Let Hertz put you in the driver's seat
In
1959, the advertising firm of
Norman,
Craig & Kummel (
NCK) was selected as the new advertising agency for Hertz. NCK developed the slogan "Hertz puts you in the driver's seat," which was first used commercially in
September 1959. NCK quickly changed the wording to "Let Hertz put you in the driver's seat" by
October 1959. Hertz used the line in the early
1960s in print, signs and television. The series is listed as number 65 in the top
100 advertising campaigns of the
20th century by
Advertising Age magazine...
- published: 19 Apr 2016
- views: 147