Fresh ingredients are key to Thai flavours.

Why Thai food tastes better in Thailand than anywhere else

Anyone who cooks knows that even one ingredient, however small, can make or break a recipe. Fans of Jamie Oliver, the British chef, know this well. His cookbooks are full of simple recipes, and often the finishing touch is an herb such as fresh rosemary or a fresh red chili, without which the finished dish lacks its wow factor. He also lists "optional" ingredients in many of his dishes. But leave them out, and it's just not the same thing.

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