- published: 06 Jul 2016
- views: 272936
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.
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Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media.
Video systems vary greatly in the resolution of the display, how they are refreshed, and the rate of refreshed, and 3D video systems exist. They can also be carried on a variety of media, including radio broadcast, tapes, DVDs, computer files etc.
Video technology was first developed for Mechanical television systems, which were quickly replaced by cathode ray tube (CRT) television systems, but several new technologies for video display devices have since been invented. Charles Ginsburg led an Ampex research team developing one of the first practical video tape recorder (VTR). In 1951 the first video tape recorder captured live images from television cameras by converting the camera's electrical impulses and saving the information onto magnetic video tape.
Video recorders were sold for $50,000 in 1956, and videotapes cost $300 per one-hour reel. However, prices gradually dropped over the years; in 1971, Sony began selling videocassette recorder (VCR) decks and tapes to the public.