- published: 26 May 2016
- views: 247043
In marketing terminology, the term gimmick refers to a unique or quirky special feature that makes something "stand out" from its contemporaries. However, the special feature is generally thought to be of little relevance or use. Thus, a gimmick is a special feature for the sake of having a special feature. It began, however, as a slang term for something that a con artist or magician had his assistant manipulate to make appearances different from reality. Such things as the manipulating of a gaming wheel led to the idea of a "gimmick" being used. Musicians often use gimmicks such as Slash's top hat, Angus Young's schoolboy uniform and Deadmau5's mouse helmet.
In marketing, product gimmicks are sometimes considered mere novelties, and not really that relevant to the product's functioning, sometimes even earning negative connotations. However, some seemingly trivial gimmicks of the past have evolved into useful, permanent features. According to the OED, the word was first attested in 1926, defined in the Wise-Crack Dictionary by Main and Grant as "a device used for making a fair game crooked".
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There's a whisper in the wires, no love
Of a black train-a-comin', no love
From the heart of the desert, no love
And the rhythms of my hometown
My eyes are open, no love
Watching for the train, no love, no love
Just a breath across the ocean
Feel no love
If it flies, it dies
Flags into a pocket, no love
We're standing on a platform
Feel no love
In everyone a hook line, no love, no love
Against me making time
Feel no love
Whisper in the wires, no love
Of a black train-a-comin', no love, no love
From the heart of the desert, no love
And the rhythms of my hometown
And the rhythms of my hometown
Feel no love