Imperial Oil - Launch Video for a New Brand
A brand is a precious thing that is so much more than just colours and fonts. It represents who you are and what you stand for, and must be built and strengthened over time.
Imperial Oil is a company that has stood the test of time by being an innovator while staying true to its values and principles. In a new era of exciting business growth and internal anticipation for the new corporate campus,
Imperial recognized that a perception gap existed for how it wanted to be perceived, and how the company is actually perceived by external audiences. It also acknowledged that the branding and logo no longer reflected the diversity and future of the company.
It was time for a new look that would represent Imperial's strong corporate brand equity, integrity, and high operating standards. The comp
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