The original films, music videos and motion design you see on STASH, took a long time to produce by some of the world's top creative minds. Show your appreciation to them, by "liking" it and sharing it on your social networks. Thanks! Stay in touch and subscribe at http://www.youtube.com/stashcreative Tvc :60 Client: AUDI UK Agency: BBH LONDON Director: VANESSA MARZAROLI Production: BLIND JELLY LONDON Animation/VFX: BLIND http://www.blind.com Seductive intro spot for Audi's new family luxury A7 Sportback directed by Blind CD Vanessa Marzaroli whose Rorschach-induced "Crazy" music video for Gnarls Barkley served as a reference point for the agency. Vanessa Marzaroli: "Since the entire piece supposes the idea we can travel through an auto designer's brain, that his creative process can actually be visually presented, our goal was to convey the connection between design inspiration and engineering. We endeavored to marry the fine, elegant lines of the car's construction with relatable organic and fluid elements representative of human tissue to show the mind's own exploratory thought process." Blind EP David Kleinman: "We worked hard to focus beyond the traditional drawings used when experiencing engineering and instead make the technical materials relatable by establishing a living, photo-real quality." Before the agency awarded the job, Marzaroli spent several weeks with the Blind team producing a series of motion tests to fine-tune the graphic style that would contrast previous ads for the high-end automaker. Once awarded, she modeled design elements on specific car parts to give the animation a photo-real look and produced a pre-vis that was instrumental not only for Jelly's live action production team, but in convincing dance duo Basement Jaxx to license their new single "Dracula" for the spot's soundtrack. For BBH London CDs: Nick Kidney, Kevin Stark Creatives: Andy Clough, Rich McGrann Producer: Glenn Paton For Blind/jelly London Director: Vanessa Marzaroli EPs: Nick Litwinko, Charlie Sells Line producer: Max Yeoman DP: Alex Barber Production Manager: Lucienne Powell First asst. director: Rawdon De Fresnes For Blind CD: Vanessa Marzaroli EPs: David Kleinman, Nick Litwinko Head of Production: Amy Knerl Producers: Keith Bryant, Jamey Kitchens CG/FX supervisor: Hatem Ben Abdallah AD: Lawrence Wyatt Lead designers: Lawrence Wyatt, Steve Pacheco Design/exploration: Erick Zuckley, James Kim, Kate Mrozowski Lead 3D animators: Lawrence Wyatt, Hatem Ben Abdallah, Jason Kim 3D animators: Ben Lopez, Eli Guerron, Ehren Addis 3D modeling: Pasha Ivanov Compositors: Chris O'Neill, Lawrence Wyatt, Vanessa Marzaroli Flame artist: Alan Latteri CG tracking: Hatem Ben Abdallah, Lin Wilde Rotoscoping: Murad Currawalla CG Lab Storyboard artists: Alex Preston, Vincent Lucido Editor: Jason Kim, Lawrence Wyatt, Chris O'Neill Toolkit Maya, 3ds Max, After Effects Follow us on: Google+: http://gplus.to/StashCreative And our affiliate social networks: Twitter: http://www.twitter.com/foliosweep Facebook http://www.facebook.com/foliosweep

• published: 21 Apr 2014
• views: 18