Hammer Films or Hammer Pictures is a British film production company based in London. Founded in 1934, the company is best known for a series of Gothic "Hammer Horror" films made from the mid-1950s until the 1970s. Hammer also produced science fiction, thrillers, film noir and comedies — and, in later years, television series. During its most successful years, Hammer dominated the horror film market, enjoying worldwide distribution and considerable financial success. This success was due, in part, to distribution partnerships with major United States studios, such as Warner Bros.
During the late 1960s and 1970s the saturation of the horror film market by competitors and the loss of American funding forced changes to the previously lucrative Hammer formula, with varying degrees of success. The company eventually ceased production in the mid-1980s. In 2000, the studio was bought by a consortium including advertising executive and art collector Charles Saatchi and publishing millionaires Neil Mendoza and William Sieghart. The company announced plans to begin making films again after this, but none were produced.
Hammer is a 1972 blaxploitation film directed by Bruce Clark. The film was released following the successes of Sweet Sweetback's Baadasssss Song and Shaft, notable 1971 films that popularized black cinema. It starred Fred Williamson as B.J. Hammer. Williamson went on to become a staple of the genre.
B.J. Hammer is a boxer who rises up the ranks with help from the Mafia. However, Hammer doesn't realize that the help comes with a price: He is asked to throw a fight. Gangsters threaten to harm his girlfriend in an attempt to force him to go through with their plan. Hammer is forced to figure out a way to save his dignity and the life of his girlfriend, who has been kidnapped by gangsters.
The movie gained a positive reception. "The Hammer" has become Williamson's official nickname, earned during his time playing professional football. Williamson is also credited as playing "Hammer, the ladies man," in the 1980 martial arts film Fist of Fear, Touch of Death and as "The Hammer" in a 2006 direct-to-video release called Spaced Out.