“DAWN Pakistan Food & Agri Expo-Conference 2016” was successfully held on April 5 & 6, 2016 at the Expo Centre Johar Town Lahore. The exhibition served to be a platform for all business and government sectors, directly or indirectly involved with agriculture and food industry of Pakistan. Like every year the highlight of the event was a single day conference which included eminent speakers related to the field of Food and Agriculture sector from Pakistan as well as other parts of the world. The theme of the conference was “Economic Growth through Agriculture and Value Addition” which was very well attended by farmers, practitioners, academia, business and government sectors.
The DAWN Media Group has been organizing the Agri Expo & Conference since 2012. It has over the years transformed into a conglomerate bringing in all sectors of the Agriculture industry. Keeping in line with the changing needs, demands and trends in the agricultural sector, this year DAWN provided value addition to the event by incorporating the food industry of Pakistan which is the 2nd largest in the country and accounts for 27% of its value added production and 16% of the total employment in manufacturing sector. The event has managed to build and retain a momentum by involving government departments, farmers’ associations, private and public sector as well as foreign organizations and dignitaries.
It provides an opportunity to access the potential of Pakistan’s agricultural market and empowers the key players and participants to understand the market appetite for their products and recognize the best channels for delivery. It is till date the only event of its scale in Pakistan which is able to bring together all stakeholders from the public, private, academia and social sectors together on one platform to engage in constructive dialogue, experience sharing and information dissemination.
The DAWN Media Group hopes that it continues to foster meaningful and result oriented interaction on topics pertaining to dairy, horticulture, livestock and poultry creating a road map to achieving value addition, enhancing quality of produce & product, improving export viability and deployment of new technology.
This year also the event was supported by relevant government ministries/institutions and endorsed by various chambers of commerce and international agriculture organizations. The exhibition was marked by a special report in DAWN on the opening day which comprised of editorial features on the food and agriculture sector of Pakistan. DAWN wishes to thank all the sponsors, supporters, exhibitors and participants for making the event a success.
