Passion is an attitude that motivates us to invent new chocolates every single day. You have to really experience it, to ensure it is more than just an empty, abstract word. For us at Chocolats Halba, it represents affinity and attention to detail. Affinity means to always listen to the concerns of our customers, employees and partners. We develop solutions in dialogue together, which may well be unconventional! What's important is to define clear, forward-looking objectives. Our direct link with producers and the roots of cocoa production is one result of this attitude. As a Swiss chocolatier we enjoy the privilege of manufacturing a luxurious product for connoisseurs. You can sense this joy of the product and all its components in our company. Attention to detail means striving for excellence on all levels. Here we rely on each and every employee to do their bit. Attention to detail is also a duty to look for things that may not be immediately obvious. Our core skill is producing world-class chocolate specialty products for retail and industry. Each year, we produce over 12,000 tonnes of high-quality Swiss chocolate for well-known brands, retailer's own-label brands, and the industry. Our success story began back in 1933 when two pioneers decided to start producing chocolate from their living room. Today, Chocolats Halba – a division of Coop, Switzerland's largest retailer – still bears the names of the founders Hallheimer and Baer.

• published: 17 Oct 2014
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