Sanoma

Sanoma MediaWall

• Report rights infringement
• published: 18 Aug 2015
• views: 340

Sanoma Corporation wanted to present its readers a future way to browse news. It also wanted to emphasize that it knows and understands the people using their services, and that it is able to serve every individual customer according to their own needs with personalized content. In order to do this, it developed the prototype of Sanoma MediaWall. Using MultiTaction Codice technology, the MediaWall enables users to pull out a cloud of online articles from Sanoma Corporation’s media library. The MediaWall prioritizes the news that the reader is most interested in. A user places on the display their personal Codice card which is connected to their Sanoma account. Every single user can have their own personal optical marker. The display indentifies the user, greets them with their name and brings them a circled cloud of the latest news the user is most likely to be interested in, based on their previous browsing history of Sanoma online articles using any device. The user can move and enlarge the articles with their hands. Outside of the circle, there are images of various Sanoma media. By touching the images, the articles and videos that most likely are of interest to the user pop up. For those users who don't have a Sanoma account yet or who prefer not to be registered, there are a few user categories to choose from. For example, a family card presents news that people with young children are usually interested in. The application was developed by Sanoma with the help of Houston Inc., using Cornerstone SDK. Application: Sanoma and Houston Inc. Products: MT553UTB MultiTaction Cell 55″ Ultra Thin Bezel Number of displays: 4 Set-up: wall Set-up: connected Location: Helsinki, Finland