Global marketing

Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives".

Worldwide competition

One of the product categories in which global competition has been easy to track in U.S.is automotive sales. The increasing intensity of competition in global markets is a challenge facing companies at all stages of involvement in international markets. As markets open up, and become more integrated, the pace of change accelerates, technology shrinks distances between markets and reduces the scale advantages of large firms, new sources of competition emerge, and competitive pressures mount at all levels of the organization. Also, the threat of competition from companies in countries such as India, China, Malaysia, and Brazil is on the rise, as their own domestic markets are opening up to foreign competition, stimulating greater awareness of international market opportunities and of the need to be internationally competitive. Companies which previously focused on protected domestic markets are entering into markets in other countries, creating new sources of competition, often targeted to price-sensitive market segments. Not only is competition intensifying for all firms regardless of their degree of global market involvement, but the basis for competition is changing. Competition continues to be market-based and ultimately relies on delivering superior value to consumers. However, success in global markets depends on knowledge accumulation and deployment. Today, more and more marketing companies specialize in translating products from one country to another.

International

International mostly means something (a company, language, or organization) involving more than a single country. The term international as a word means involvement of, interaction between or encompassing more than one nation, or generally beyond national boundaries. For example, international law, which is applied by more than one country and usually everywhere on Earth, and international language which is a language spoken by residents of more than one country.

Origin of the word

The term international was coined by the utilitarian philosopher Jeremy Bentham in his Introduction to Principles of Morals and Legislation, which was printed for publication in 1780 and published in 1789. Bentham wrote: "The word international, it must be acknowledged, is a new one; though, it is hoped, sufficiently analogous and intelligible. It is calculated to express, in a more significant way, the branch of law which goes commonly under the name of the law of nations. The word was adopted in French in 1801.Thomas Erskine Holland noted in his article on Bentham in the 11th edition of the Encyclopedia Britannica that "Many of Bentham's phrases, such as 'international,' 'utilitarian,' 'codification,' are valuable additions to our language; but the majority of them, especially those of Greek derivation, have taken no root in it."

National Geographic

National Geographic or NatGeo may refer to:

See also

Sony Pictures Entertainment

Sony Pictures Entertainment Inc. (SPE) is the American entertainment subsidiary of Sony Entertainment Inc., a subsidiary of Japanese multinational technology and media conglomerate Sony.

Based in Culver City, California, it encompasses Sony's motion picture, television production and distribution units. Its group sales in March 31, 2015 has been reported to be of $7.3 billion.

Throughout the years, SPE has produced, distributed, or co-distributed successful franchises such as Spider-Man, Men in Black, Underworld, and Resident Evil.

Sony Pictures Entertainment is a member of the Motion Picture Association of America.

History

On September 1, 1987, The Coca-Cola Company announced plans to spin-off its assets of Columbia Pictures, which they had owned since 1982. Under this arrangement, Coca-Cola would sell their entertainment assets to Tri-Star Pictures, of which they owned 39.6%. Tri-Star would be renamed to Columbia Pictures Entertainment, Inc. (CPE), with Coca-Cola owning 49%, its shareholders owning 31%, and Tri-Star's shareholders owning 20%. A new company was formed in early 1988 with the Tri-Star name to take over the studio's production operations.

Sony Pictures Television

Sony Pictures Television Inc. (SPT) is an American television production/distribution studio that operates internationally and is part of the Sony Pictures Entertainment unit of Japanese conglomerate Sony. It is based in Culver City, California.

Background

In addition to the Sony Pictures Entertainment film library, SPT owns and distributes shows from Tandem Productions, ELP Communications, TeleVentures, Merv Griffin Enterprises, Four D Productions, Barris Industries, Barry & Enright Productions, Stewart Television, and 2waytraffic. It is a joint owner of Game Show Network with DirecTV, owns the Crackle digital service, and jointly owns the rights to most of the post-1947 Bob Hope film library with FremantleMedia.

SPT owns production or distribution rights in many comedies and dramas spanning over six decades, including titles like I Dream of Jeannie, Bewitched, Gidget, The Monkees, the 1959 Dennis the Menace series, Who's the Boss?, Married... with Children, Designing Women,Seinfeld, The King of Queens, Community, Rules of Engagement, Breaking Bad and The Blacklist. The company also produces Wheel of Fortune and Jeopardy!, the two longest-running and highest-rated game shows in syndication; two daytime talk shows, The Dr. Oz Show and The Queen Latifah Show; the reality shows Shark Tank and The Sing-Off; and two long-running soap operas, NBC's Days of Our Lives and CBS's The Young and the Restless.