PHARRELL WILLIAMS Presents G STAR RAW For The Oceans Campaign by Fashion Channel

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• published: 11 Feb 2014
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PHARRELL WILLIAMS Presents G STAR RAW For The Oceans Campaign by Fashion Channel G-Star and Bionic Yarn have partnered to present RAW for the Oceans. The long-term collaboration will use Bionic Yarn's expertise in developing and manufacturing premium yarns and fabrics made from plastic waste collected from oceans that have been recycled and enhanced and G-Star's mastery of denim to create the first denim collection made from recycled plastics found in the ocean. Bionic Yarn's Creative Director, Pharrell Williams will serve as the collection's co-designer. The partnership will also result in G-Star integrating Bionic Yarn material into its existing product lines. "G-Star has always been driven by innovation, and by integrating Bionic Yarn into our collection we're taking the next step in creating denim for the future. We're very excited about the long-term goals of this collaboration and to have Bionic as our business partner," says G-Star's Creative Marketing Officer, Thecla Schaeffer of the innovative collaboration. The RAW for the Oceans collection will be available at select G-Star Raw stores and online starting August 15, 2014. Here, Schaeffer speaks to Life+Times about RAW for the Oceans, working with Pharrell, and creating denim for the future. YOUTUBE CHANNEL: http://www.youtube.com/fashionchannel WEB TV: http://www.fashionchannel.it/en/web-tv FACEBOOK: https://www.facebook.com/fashionchannelmilano TWITTER: https://twitter.com/FashionChannelP PINTEREST: http://pinterest.com/fashionchannel INSTAGRAM: http://instagram.com/fashionchanneltv The best videos, the most exclusive moments of the international runway since 1982 until now, of the most representative fashion weeks of the world. Backstage secrets, insights make-up and hair style, curiosities from the fashion world, celebrities, photo shoot, designer and model clips, red carpets and gossip, parties, obviously besides the shows of all the top designers, generally available in high definition formats HD on the Youtube network FASHION CHANNEL. Fashion Channel shows new interesting videos continuous flow. WEBSITE: http://www.fashionchannel.it