The Apple Retail Store is a chain of retail stores owned and operated by Apple Inc., dealing in computers and consumer electronics. The stores sell Macintosh personal computers, software, iPods, iPads, iPhones, third-party accessories, and other consumer electronics such as Apple TV. Many stores feature a Theatre for presentations and workshops and a Studio for training with Apple products; all stores offer a Genius Bar for technical support and repairs, as well as free workshops available to the public. Under the leadership of Ron Johnson, the former Senior Vice President of Retail Operations, the Apple Stores have been responsible for "[turning] the boring computer sales floor into a sleek playroom filled with gadgets". As of January 2012^[update], Apple has opened 363 stores worldwide.

Many stores are located inside shopping malls, but Apple has since built several stand-alone "flagship" stores in high-profile locations. Flagship stores have opened in Amsterdam, Palo Alto, Boston, New York City, Chicago, San Francisco, Tokyo, Osaka, London, Sydney, Perth, Montreal, Munich, Frankfurt, Zurich, Paris, Beijing, Glasgow, Honolulu, Shanghai, and Hong Kong. The largest Apple Store in the world is in New York, Grand Central Station.