CBS Sunday Movie Bumper from
1993.
IT'S SUNDDAAAAYYYY!
CBS (an initialism of the network's former name, the
Columbia Broadcasting System) is an
American commercial broadcast television network that is a flagship property of
CBS Corporation.
The company is headquartered at the
CBS Building in
New York City with major production facilities and operations in New York City (at the
CBS Broadcast Center) and
Los Angeles (at
CBS Television City and the
CBS Studio Center).
CBS is sometimes referred to as the "
Eye Network", in reference to the company's iconic logo, in use since 1951. It has also been called the "
Tiffany Network", alluding to the perceived high quality of CBS programming during the tenure of its founder
William S. Paley.It can also refer to some of CBS's first demonstrations of color television, which were held in a former
Tiffany & Co. building in New York City in
1950.
The network has its origins in
United Independent Broadcasters
Inc., a collection of 16 radio stations that was purchased by Paley in 1928 and renamed the Columbia Broadcasting System.Under Paley's guidance, CBS would first become one of the largest radio networks in the
United States, and eventually one of the
Big Three American broadcast television networks. In
1974, CBS dropped its former full name and became known simply as
CBS, Inc. The
Westinghouse Electric Corporation acquired the network in
1995, renamed its corporate entity to the current
CBS Broadcasting, Inc. in
1997, and eventually adopted the name of the company it had acquired to become CBS Corporation. In
2000, CBS came under the control of Viacom, which was formed as a spin-off of CBS in
1971. In late
2005, Viacom split itself into two separate companies, and re-established CBS Corporation – through the spin-off of its broadcast television, radio and select cable television and non-broadcasting assets – with the
CBS television network at its core. CBS Corporation is controlled by
Sumner Redstone through
National Amusements, which also controls the current Viacom.
CBS continues to operate the CBS
Radio network, which now mainly provides news and features content for its portfolio of owned-and-operated radio stations in large and mid-sized markets, and affiliated radio stations in various other markets.
The television network has more than 240 owned-and-operated and affiliated television stations throughout the United States.
- published: 29 May 2016
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