Vevo (stylized as VEVO) is a music video website. It is a joint venture among Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media with EMI licensing its content to the group without taking an ownership stake. The service was launched officially on December 8, 2009. The videos on Vevo are syndicated across the web, with Google and Vevo sharing the advertising revenue.

Vevo offers music videos from three of the "big four" major record labels: Universal Music Group, Sony Music Entertainment, and EMI.Warner Music Group was initially reported to be considering hosting its content on Vevo, but subsequently formed a rival alliance with MTV Networks. There are more than 50,000 videos available on Vevo.

The concept for Vevo was described as being a Hulu for music videos, with the goal being to attract more high-end advertisers. To this end, Vevo censors the content of some of its videos for language, to make them more acceptable to advertising partners such as McDonald's. The site's other revenue sources include a merchandise store and referral links to purchase viewed songs on Amazon MP3 and iTunes. Universal acquired the domain name vevo.com on 20 November 2008. Sony Music Entertainment reached a deal to add its content to the site in June 2009. The site went live on December 8, 2009, and that same month became the number one most visited music site in the US, overtaking MySpace Music.

Justin Drew Bieber ( /ˈbiːbər/ BEE-bər, born March 1, 1994) is a Canadian Pop/R&B singer-songwriter, musician, and actor. Bieber was discovered in 2008 by Scooter Braun, who came across Bieber's videos on YouTube and later became his manager. Braun arranged for him to meet with Usher in Atlanta, Georgia, and Bieber was soon signed to Raymond Braun Media Group (RBMG), a joint venture between Braun and Usher, and then to a recording contract with Island Records offered by L.A. Reid. Bieber's debut single, "One Time", was released in 2009 and peaked in the top twenty in Canada and charted in the top thirty in several international markets. His debut album, the seven-track EP My World, followed in November 2009, and was soon certified platinum in the United States. He became the first artist to have seven songs from a debut album chart on the Billboard Hot 100.

Selena Marie Gomez (born July 22, 1992) is an American actress and singer best known for portraying Alex Russo in the Emmy Award-winning Disney Channel television series Wizards of Waverly Place. She subsequently ventured into feature films and has starred in the television movies Another Cinderella Story, Wizards of Waverly Place: The Movie, and Princess Protection Program. She made her starring theatrical film debut in Ramona and Beezus.

Her career has expanded into the music industry; Gomez is the lead singer and founder of the pop band Selena Gomez & the Scene, which has released three RIAA Gold certified studio albums, Kiss & Tell, A Year Without Rain, and When the Sun Goes Down, spawned three RIAA Platinum certified singles, "Naturally", "Who Says" and "Love You Like a Love Song" and charted four No. 1 Billboard Hot Dance Club Songs. Gomez has also contributed to the soundtracks of Tinker Bell, Another Cinderella Story, Wizards of Waverly Place, and Shake It Up after signing a record deal with Hollywood Records.