The Electronic Entertainment Expo 2010, commonly known as E3 2010, was the 16th Electronic Entertainment Expo held. The event took place on June 14–17 at the Los Angeles Convention Center. E3 is an annual trade show for the computer and video games industry presented by the Entertainment Software Association (ESA). There was also an E3 event held in Sony's PlayStation Home. E3 is used by many video game developers to present their upcoming games and game-related hardware.

E3 2010 was held at the Los Angeles Convention Center with the show occupying the South and West Halls as well as the first floor.

Sony Computer Entertainment and Nintendo had booths that were directly opposite of each other. Other notable developers and publishers located on this floor were Atlus, Atari, Bethesda, Sony Online Entertainment, and Capcom.

The hall has three types of booths: large, medium and small. The large booths were occupied by Square Enix, MTV Games, Microsoft, Ubisoft, Disney Interactive Studios, and Electronic Arts. The medium booths were occupied by Sega, Konami, THQ, Warner Bros. Interactive, and Take-Two Interactive. The small booths were occupied by Namco Bandai and Tecmo Koei.

Thomas Leo "Tom" Clancy, Jr. (born April 12, 1947) is an American author, best known for his technically detailed espionage, military science, and techno thriller storylines set during and in the aftermath of the Cold War, along with video games on which he did not work, but which bear his name for licensing and promotional purposes. His name is also a brand for similar movie scripts written by ghost writers and many series of non-fiction books on military subjects and merged biographies of key leaders. He is Vice Chairman of Community Activities and Public Affairs, as well as a part-owner, of the MLB Baltimore Orioles.

Clancy was born in Baltimore, Maryland. He attended Loyola Blakefield in Towson, Maryland, graduating with the class of 1965. He then attended Loyola College in Baltimore, graduating in 1969. Before making his literary debut, he spent some time running an independent insurance agency. This agency thrived for a few years before joining a group of investors.

Clancy and his first wife Wanda married in 1969, separated briefly in 1995, and permanently separated in December 1996. Clancy filed for divorce in November 1997, which became final in January 1999.