- published: 21 Oct 2015
- views: 146260
Veronica is a commercial TV channel in the Netherlands, owned by Sanoma (67%) and Talpa Holding (33%). Other channels from Sanoma and Talpa Holding in the Netherlands are SBS 6 and NET 5.
It is not to be confused with the Veronica Association (Vereniging Veronica). ProSiebenSat.1 Media AG licensed the trademark name Veronica from the Association and also owns the Association's former magazines Veronica Magazine and Satellite.
The Association resulted from a pirate radio station, Radio Veronica, which broadcast from a ship from international waters off the coast of the Netherlands. The little wave in the logo hearkens back to that time. The name Veronica is a derivation of the abbreviation VRON (Vrije Radio Omroep Nederland / Free Radio Broadcasting station Netherlands).
After the pirate-activities became legally impossible (31 August 1974), Veronica transformed itself into the Veronica Association, enabling it to gain a legal radio and television license within the Public broadcasting system. Within a decade it became the largest public broadcaster and the trademark was tested as being more popular than Coca-Cola. In 1995 the Veronica Association gave up public broadcasting and entered a joint-venture with RTL, called the Holland Media Groep, running three mostly successful national TV-stations and three mostly unsuccessful national radio stations. Infighting led to the dissolution of this co-operation per Spring, 2001.