A cultural icon can be a symbol, logo, picture, name, face, person, building or other image that is readily recognized and generally represents an object or concept with great cultural significance to a wide cultural group. A representation of an object or person, or that object or person may come to be regarded as having a special status as particularly representative of, or important to, or loved by, a particular group of people, a place, or a period in history.

In the media, many well-known manifestations of popular culture have been described as "iconic". Some writers say that the word is overused.

Brands can reflect social values and changes, but many people have become weary of them. Many brands aspire to become cultural icons, but fail. Cultural icons are often timeless, imprinted in our consciousness. They can go through several stages, from "rumblings, undercurrents" via "catharsis, explosion" and "mass acceptance, ripple effect" to "glorification, representative value". While brands are rational and driven by features, cultural icons are emotional, free, driven by feeling, and creating emotional bonds. An example of "branding" might include the wearing of a consistent fashion look by such music stars as Michael Jackson or Elvis Presley, and female Madonna (entertainer), Britney Spears and Marilyn Monroe. Royal trappings or church garb could also be understood as a form of emotional iconography.

Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American recording artist, entertainer, and businessman. Often referred to as the King of Pop, or by his initials MJ, Jackson is recognized as the most successful entertainer of all time by Guinness World Records. His contribution to music, dance, and fashion, along with a much-publicized personal life, made him a global figure in popular culture for over four decades. The seventh child of the Jackson family, he debuted on the professional music scene along with his brothers as a member of The Jackson 5 in 1964, and began his solo career in 1971.

In the early 1980s, Jackson became a dominant figure in popular music. The music videos for his songs, including those of "Beat It", "Billie Jean", and "Thriller", were credited with transforming the medium into an art form and a promotional tool, and the popularity of these videos helped to bring the relatively new television channel MTV to fame. Videos such as "Black or White" and "Scream" made him a staple on MTV in the 1990s. Through stage performances and music videos, Jackson popularized a number of complicated dance techniques, such as the robot and the moonwalk, to which he gave the name. His distinctive musical sound and vocal style influenced numerous hip hop, post-disco, contemporary R&B, pop and rock artists.

Michelle LaVaughn Robinson Obama (born January 17, 1964) is the wife of the 44th and incumbent President of the United States, Barack Obama, and is the first African-American First Lady of the United States. Raised on the South Side of Chicago, Obama attended Princeton University and Harvard Law School before returning to Chicago and to work at the law firm Sidley Austin, where she met her future husband. Subsequently, she worked as part of the staff of Chicago mayor Richard M. Daley, and for the University of Chicago Medical Center.

Throughout 2007 and 2008, she helped campaign for her husband's presidential bid and delivered a keynote address at the 2008 Democratic National Convention. She is the mother of two daughters, Malia and Sasha, and is the sister of Craig Robinson, men's basketball coach at Oregon State University. As the wife of a Senator, and later the First Lady, she has become a fashion icon and role model for women, and an advocate for poverty awareness, nutrition and healthy eating.