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Microsoft bets heavily on LinkedIn to secure its place in a world after Windows

Edit The Guardian 18 Jun 2016
At $255 per active user, the social network is an expensive buy, but the tech giant is confident that access to so much personal data will soon pay off. @charlesarthur ... This is the most valuable data in the world.” ... In August 2007 it bought the advertising company aQuantive for about $6.2bn; in July 2012 it wrote down the entire value of that deal ... The aQuantive purchase aimed to shore up its struggling search engine’s ad business ... ....

Why Microsoft Investors Should Be Happy With the LinkedIn Acquisition

Edit The Street 17 Jun 2016
Microsoft (MSFT) has made more than a handful of disappointing acquisitions over the years. Paying $8.4 billion for Skype or even $1.2 billion for Yammer could both be considered wasteful spending of shareholder money, not to mention the disasters that the $5.5 billion AQuantive and $7.2 billion Nokia acquisitions ended up being. Those acquisitions became write-downs of $6.2 billion and $7.6 billion, respectively ... ....

Nope, I still can’t make sense of Microsoft buying LinkedIn

Edit Ars Technica 15 Jun 2016
(credit. Microsoft). Yesterday, Microsoft announced that it was buying business-oriented social network LinkedIn for a casual $26.2 billion dollars ... Marketing firm aQuantive was bought for $6 billion in 2007; that led to a $6.2 billion write-down in 2012 ... Read 10 remaining paragraphs . Comments ....

I’ve slept on it—I’m still baffled at Microsoft buying LinkedIn for $26.2B [US]

Edit Ars Technica 15 Jun 2016
Yesterday, Microsoft announced that it was buying business-oriented social network LinkedIn for a casual $26.2 billion dollars ... Marketing firm aQuantive was bought for $6 billion in 2007; that led to a $6.2 billion write-down in 2012 ... Read 9 remaining paragraphs . Comments ....

Investor: Microsoft doesn't do anything with its acquisitions

Edit CNBC 14 Jun 2016
Sizemore Capital Management's Charles Sizemore points to Microsoft's acquisition of Skype, Nokia and aQuantive has examples of its bad track record ... ....

Microsoft’s 5 largest acquisitions before today’s $26B LinkedIn deal

Edit Venture Beat 13 Jun 2016
Microsoft today announced plans to acquire professional social network LinkedIn for $26.2 billion, an eye-popping fee that’s second in value only to Dell’s $67 billion purchase of EMC last year ... Here’s a quick look back at Microsoft’s 5 biggest acquisitions before today’s news emerged. 1 ... 2 ... Aquantive (2007) ... Online advertising company Aquantive was the subject of a $6.3 billion purchase by Microsoft in 2007....

Microsoft to buy networking site LinkedIn for $26.2 billion

Edit Houston Chronicle 13 Jun 2016
Microsoft has a mixed track record with acquisitions, having written off more than $10 billion it poured into companies such as cellphone maker Nokia and an online ad firm called aQuantive. > ....

Opinion: So, why exactly did Microsoft buy LinkedIn?

Edit TechRadar 13 Jun 2016
LinkedIn is Microsoft's 196th buy according to Wikipedia's list of acquisitions by the Redmond-based company and at $26.2 billion (around £188 billion) is its biggest to date, probably worth more than all of the others combined (and that includes aQuantive, Skype and erm, Nokia) ... youtubeurl ... The company wrote down more than $14 billion (for Nokia and aQuantive) with Skype likely to add a couple of extra billion to that sum....

Why Microsoft Is Spending $26 Billion on LinkedIn

Edit Time Magazine 13 Jun 2016
A key to understanding the massive and unexpected $26.2 billion acquisition of LinkedIn by Microsoft can be found in the letter LinkedIn CEO Jeff Weiner wrote to his employees explaining the deal. “You might feel a sense of excitement, fear, sadness, or some combination of all of those emotions,” he wrote ... Others reminded investors of Microsoft’s poor track record with big acquisitions like aQuantive, Skype and Nokia....

Microsoft’s Nadella Pays Up for LinkedIn to Speed Cloud Push

Edit Bloomberg 13 Jun 2016
Microsoft Corp.’s $26.2 billion purchase of LinkedIn Corp. is the most expensive move so far in Chief Executive Officer Satya Nadella’s push to remake the company for a future when most business computing happens over the Internet ... LinkedIn will at least initially operate largely independently ... The 2012 writedown of Internet advertising company aQuantive saw Microsoft’s $6.3 billion purchase in 2007 practically evaporate ... ....

6 Business Deal Disasters

Edit Forbes 23 Apr 2016
(image. history in an hour on flickr). Originally seen as a way to gain some ground in its advertising revenue race with Google, Microsoft paid $6.3 billion (with a ‘B’) for the advertising/marketing conglomerate aQuantive in 2007. After mismanaging its newest acquisition and losing top talent, Microsoft took a $6.2 billion write-down several years later, largely due to the aQUantive blunder ... Still, Reed Hastings and Co ... ....

Pandora Media's founder returns as CEO; shares fall

Edit The Times of India 29 Mar 2016
Online music streaming service Pandora Media appointed founder Tim Westergren as its chief executive to replace Brian McAndrews, who left the company on Monday, sending its shares down 10% ... McAndrews is known for his leadership of online display advertising company aQuantive, which Microsoft bought in 2007 for $6 billion after paying an 85% premium ... It reported revenue of $1.16 billion for 2015 ... ....

Pandora's Plan to Stay Independent Means Pushing Beyond Radio

Edit Bloomberg 07 Mar 2016
Under pressure from mounting competition and a declining stock price, Pandora Media Inc. executives showed up to work on Feb. 11 prepared to punch back. The Internet radio pioneer was about to outline a five-year plan to expand from a single, slowing business into a global one-stop shop for all things music ... Tim Westergren. Photographer. David Paul Morris/Bloomberg ... The digital-advertising veteran, who led marketing firm aQuantive Inc....
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