Jive Records was an American record label based in New York City, operating under RCA Music Group. Jive was primarily known for a string of successes with hip hop artists in the 1980s, and in teen pop and boy bands in the late 1990s. The word "jive" was inspired by Township Jive, a form of South African music and dance. Jive operated as an independently managed label until 2002 when Bertelsmann Music Group acquired the remainder of Zomba for US $2.74 billion, which was at the time the largest-ever acquisition of an independent label with major-label distribution. Their biggest hit maker to date is Britney Spears.

Zomba, Jive's parent company, was formed in the mid seventies as a publishing and management company on Willesden Street in London and their first client was a young Mutt Lange. Initially, co-founders Ralph Simon and Clive Calder wanted to stay away from record labels, choosing to focus on their songwriters and producers while allowing other established labels to release the material. Later in the seventies, Zomba opened offices in the United States where Calder began a business relationship with Clive Davis, whose Arista Records began releasing material by Zomba artists. Arista had been having trouble pushing rock acts in the US, and Clive Davis had hoped that with Zomba's Mutt Lange connection, the newly formed Jive would fill that role. However, Calder had other ideas. In 1981, Jive began operations by releasing British dance and pop music such as Q-Feel, A Flock of Seagulls and Tight Fit.

Britney Jean Spears (born December 2, 1981) is an American recording artist and entertainer. Born in McComb, Mississippi, and raised in Kentwood, Louisiana, Spears began performing as a child, landing acting roles in stage productions and television shows. She signed with Jive Records in 1997 and released her debut album ...Baby One More Time in 1999, which became the best-selling album by a teenage solo artist. During her first decade in the music industry, she became a prominent figure in mainstream popular music and popular culture, followed by a much-publicized personal life. Her first two albums established her as a pop icon and broke sales records, while title tracks "...Baby One More Time" and "Oops!... I Did It Again" became international number-one hits. Spears was credited with influencing the revival of teen pop during the late 1990s, and became the 'best-selling teen aged artist of all time' before she turned 20, garnering her the honorific title of "Princess of Pop".

Robert L. Green, Jr., better known by his stage name Spice 1, is an American rapper born in Corsicana, Texas. He has consistently been releasing solo and group albums since 1992. Spice 1 was ranked number 56 in The Source magazine's Top 115 Hip-Hop Artists from 1988–2003. His self-titled debut was also listed in The Source's 100 Best Rap Albums.

His rap name is a acronym for "Sex, Pistols, Indo, Cash, and Entertainment". He was first discovered by rapper Too Short. His first release, Let It Be Known EP, was not well known or widely released, and included seven old-school style tracks. His self-titled debut album Spice 1 was a very vivid and fatalistic gangsta rap album, and his angry, edgy, and pessimistic rapping style and tone only added to the despair emanating from the disc. He followed it with an even more bitter and nihilistic release, 187 He Wrote in 1993, complete with simulated gunfire. Spice 1 managed to release six albums under Jive records along with one greatest hits album. It was reported by Jive that he has an album called "Full Metal Jacket", which was supposed to release under Jive. However, Spice 1 stated in many interviews that this information was false. It was something Jive wanted to push him into releasing, but he never agreed to do so. Therefore, the album was never released and it is uncertain whether or not songs for this album were used for future albums or if any songs were even recorded for this project.