- published: 17 Apr 2010
- views: 126871
ITV1 is a generic brand that is used by twelve franchises of the British ITV Network in the England, Wales, southern Scotland (Dumfries & Galloway and the Scottish Borders), the Isle of Man and the Bailiwicks of Jersey and Guernsey. The ITV1 brand was introduced by Carlton and Granada in 2001, alongside the regional identities of their eleven regional companies. ITV1 replaced these regional brands completely in October 2002, before Granada and Carlton merged to form ITV plc in 2004. The ITV1 brand, however, should be distinguished from the UK-wide ITV, of which ITV1 forms a large proportion.
ITV1 and its predecessor channels (collectively known simply as ITV from 1955 to 2001, and always treated as a single channel for ratings purposes), have contended with BBC One for the status of the UK's most watched television channel since the 1950s. However in line with other terrestrial channels, ITV1's audience share has fallen in the era of multi-channel television.
Following the creation of the Television Act in 1954, the establishment of a commercial television service in the UK began.
She wiped the smile right off my face
And hid it away in a secret place
The night was dark and the ground was cold
I slipped myself into a pool
I saw the trees but not the wood
And floated in an icey flood
As cold began to freeze my heart
I heared a voice come through the dark
Bring up the coals
Light up the fire
Joy de viva
Joy de viva
Smile your shining smile on me
If you see her
Say I need her
Joy de viva
Joy de viva
Now sunburned men tell tales of me
Of how I sail the ocean deep
Upon the brow I shade my face
Searching for that sate of grace
Every night the moon appears
She shows me that I need not fear
The crashing rocks and siren wind
And I will find her in the end
Then I will run