`Panchagavya - Jeevana Bhavya`: The Miraculous Drink Can Cure Any Human Disease

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• published: 07 Sep 2015
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TV9 Discussion: `Panchagavya - Jeevana Bhavya`: The Miraculous Drink Can Cure Any Human Disease - Full..., ► Subscribe to Tv9 Kannada: https://youtube.com/tv9kannada ► Circle us on G+: https://plus.google.com/+tv9kannada ► Like us on Facebook:https://www.facebook.com/tv9kannada ► Follow us on Twitter: https://twitter.com/tv9kannada ► Follow us on Pinterest: https://www.pinterest.com/tv9karnataka KOCHI: It is a coup of sorts as far as innovation and product branding is concerned! A veterinary science college in Wayand has opened up a world of opportunities for business by packaging and branding cow urine. The College of Veterinary & Animal Sciences, Pookot in Wayand district, has launched two products in the market - 'Cow Urine' and 'Panchagavya' - targeted at the organic farming sector. "Cow's urine is meant to improve the plant resistance while Panchagavya will help the growth of favourable soil bacteria and thereby improve soil fertility," said Dr Joseph Mathew, who is in charge of the instructional farm in Pookot. According to him, the two products can help reduce the use of pesticides and chemical fertilisers to a great extent. The college, which has found a direct use for cow urine in organic farming, markets the neatly packed product for 5 per litre. Panchagavya, which is a cocktail of milk, ghee, curd, cow urine and cow dung, is sold for 50 per litre. Interestingly, the product quality is ensured by collecting the first urine of the cow everyday. "The production is as per requirement," said Dr Mathew, adding that only local varieties of cows are used in the production of the two organic farming aids. Apart from its application in organic farming, cow pee is an important ingredient in many ayurvedic medicines. "It is used in the treatment of several major ailments like peptic ulcer, certain type of cancer, liver ailments, asthma etc," said Dr Satish Namboodiri, director, Dhanwanthari Vaidyasala, Thodupuzha. However, the cow urine produced by College of Veterinary & Animal Sciences cannot be used for pharmaceutical applications, said Dr Mathew. "For pharmaceutical use it has to be produced under the supervision of an ayurvedic doctor, he pointed out. The initiative by the Wayand veterinary college has major significance in a country like India, which has a large bovine population. If cow pee actually emerges as a natural resource with farm and pharma application, its harnessing and marketing would end up as an economic activity that can beat any recession!