Go to market

Go-to-market or go-to-market strategy is the plan of an organization, utilizing their inside and outside resources (e.g. sales force and distributors), to deliver their unique value proposition to customers and achieve competitive advantage.

The end goal of a go-to-market strategy is to enhance the overall customer experience taking into account various aspects of the value proposition such as the quality of the product and pricing.

Developing a go-to-market strategy

In the earliest stages of developing a go-to-market strategy for a new product or a service, the company has to initially conduct an accurate definition of the target market. The company has to decide, whether they already have a prospective customers within their customer base but using different services.

After defining the market, the product or service is researched until a final decision has been made on what the value proposition will be. Then the company determines its pricing strategy. It is very challenging to decide what pricing strategy to follow as it differs from one product or service to the another, or even when the product or service remains the same but the strategy changes, such as switching to subscription-based pricing (an example for this is Adobe's major shift from selling its Creative Suite software which included all Adobe's products such as Photoshop and Illustrator, to a $50-per-month Creative Cloud and various other subscription plans).

Goto

Goto (goto, GOTO, GO TO or other case combinations, depending on the programming language) is a statement found in many computer programming languages. It performs a one-way transfer of control to another line of code; in contrast a function call normally returns control. The jumped-to locations are usually identified using labels, though some languages use line numbers. At the machine code level, a goto is a form of branch or jump statement. Many languages support the goto statement, and many do not (see language support).

The structured program theorem proved that the goto statement is not necessary to write programs; some combination of the three programming constructs of sequence, selection/choice, and repetition/iteration are sufficient for any computation that can be performed by a Turing machine, with the caveat that code duplication and additional variables may need to be introduced. At machine code level, goto is used to implement the structured programming constructs.

In the past there was considerable debate in academia and industry on the merits of the use of goto statements. Use of goto was formerly common, but since the advent of structured programming in the 1960s and 1970s its use has declined significantly. The primary criticism is that code that uses goto statements is harder to understand than alternative constructions. Goto remains in use in certain common usage patterns, but alternatives are generally used if available. Debates over its (more limited) uses continue in academia and software industry circles.

Steve Jobs

Steven Paul "Steve" Jobs (/ˈdʒɒbz/; February 24, 1955 – October 5, 2011) was an American information technology entrepreneur and inventor. He was the co-founder, chairman, and chief executive officer (CEO) of Apple Inc.; CEO and largest shareholder of Pixar Animation Studios; a member of The Walt Disney Company's board of directors following its acquisition of Pixar; and founder, chairman, and CEO of NeXT Inc. Jobs is widely recognized as a pioneer of the microcomputer revolution of the 1970s, along with Apple co-founder Steve Wozniak. Shortly after his death, Jobs's official biographer, Walter Isaacson, described him as the "creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing."

Adopted at birth in San Francisco, and raised in the San Francisco Bay Area during the 1960s, Jobs's countercultural lifestyle was a product of his time. As a senior at Homestead High School in Cupertino, California, his two closest friends were the older engineering student (and Homestead High alumnus) Wozniak and his countercultural girlfriend, the artistically inclined Homestead High junior Chrisann Brennan. Jobs briefly attended Reed College in 1972 before dropping out, deciding to travel through India in 1974 and study Buddhism.