Johnnie Walker

Johnnie Walker is a brand of Scotch whisky owned by Diageo that originated in Kilmarnock, Ayrshire, Scotland. It is the most widely distributed brand of blended Scotch whisky in the world, sold in almost every country, with annual sales of over 130 million bottles.

History

Originally known as Walker's Kilmarnock Whisky, the Johnnie Walker brand is a legacy left by John "Johnnie" Walker after he started to sell whisky in his grocer's shop in Ayrshire, Scotland. The brand became popular, but after Walker's death in 1857 it was his son Alexander Walker and grandson Alexander Walker II who were largely responsible for establishing the whisky as a popular brand. Under John Walker, whisky sales represented eight percent of the firm's income; by the time Alexander was ready to pass on the company to his own sons, that figure had increased to between 90 and 95 percent.

In Britain prior to 1860, it was illegal to sell blended whisky. During that time John Walker sold a number of whiskies—notably his own Walker's Kilmarnock. In 1865, John's son Alexander produced their first blend, Walker's Old Highland.

Label

A label (as distinct from signage) is a piece of paper, polymer, cloth, metal, or other material affixed to a container or product, on which is written or printed information about the product. Information printed directly on a container or article can also be considered labeling.

Labels have many uses, including providing information on a product's origin, use, shelf-life and disposal, some or all of which may be governed by legislation such as that for food in the UK or USA. Methods of production and attachment to packaging are many and various and may also be subject to internationally recognised standards.

Uses

Labels may be used for any combination of identification, information, warning, instructions for use, environmental advice or advertising. They may be stickers, permanent or temporary labels or printed packaging.

Products

Permanent product identification by a label is commonplace; labels need to remain secure throughout the life of the product. For example, a VIN plate on an automobile must be resistant to heat, oils and tampering; similarly, a food label must endure until the food has been used.

Green

Green is the color between blue and yellow on the spectrum of visible light. It is evoked by light with a predominant wavelength of roughly 495–570 nm. In the subtractive color system, used in painting and color printing, it is created by a combination of yellow and blue, or yellow and cyan; in the RGB color model, used on television and computer screens, it is one of the additive primary colors, along with red and blue, which are mixed in different combinations to create all other colors.

The modern English word green comes from the Middle English and Anglo-Saxon word grene, from the same Germanic root as the words "grass" and "grow". It is the color of living grass and leaves and as a result is the color most associated with springtime, growth and nature. By far the largest contributor to green in nature is chlorophyll, the chemical by which plants photosynthesize and convert sunlight into chemical energy. Many creatures have adapted to their green environments by taking on a green hue themselves as camouflage. Several minerals have a green color, including the emerald, which is colored green by its chromium content.

Walker

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